Digital Marketing Specialist

We are seeking a dynamic and experienced Digital Marketing Specialist to join our team. This role demands a strategic thinker with a hands-on approach to digital marketing, capable of not only conceptualizing and executing digital campaigns but also adept at website development and analysis. If you are passionate about leveraging digital channels to drive business growth and possess the skills to manage and optimize digital marketing campaigns effectively, we want to hear from you.

Responsibilities:

1. Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
2. Build, manage, and optimize company websites to ensure a seamless user experience and maximum performance.
3. Analyze website traffic metrics and user engagement data to identify areas for improvement and implement strategies to enhance website performance.
4. Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
5. Monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, and ROI, and optimize campaigns accordingly.
6. Stay up-to-date with the latest trends and best practices in digital marketing, web development, and analytics.
7. Collaborate with cross-functional teams, including design, content, and sales, to ensure alignment and integration of digital marketing efforts with overall business objectives.
8. Manage digital marketing budgets and allocate resources effectively to maximize ROI.

Requirements:

1. Bachelor's degree in Marketing, Digital Marketing, Business Administration, or related field. Advanced degree preferred.
2. Proven work experience in digital marketing, with a focus on website development, analytics, and campaign management.
3. Proficiency in web analytics tools, such as Google Analytics, Adobe Analytics, or similar platforms.
4. Strong understanding of SEO/SEM best practices and experience optimizing websites for search engines.
5. Hands-on experience managing digital marketing campaigns across multiple channels, including social media, email, and display advertising.
6. Excellent analytical skills and the ability to interpret complex data sets to drive actionable insights and recommendations.
7. Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
8. Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
9. Results-driven mindset with a focus on continuous improvement and achieving measurable business outcomes.

To apply for this position, please submit your resume and a cover letter outlining your relevant experience and qualifications. We thank all applicants for their interest, but only those selected for an interview will be contacted.