Digital Marketing Specialist

Rackson Group is an innovative developer specializing in integrated developments with well-planned infrastructure and complementary public transport systems. The company boasts high-profile leadership with vast experience and expertise. Their signature project in Penang, known as Penang Gateway, is a mixed development that features the five-star Le Meridien Hotel, serviced suites, and retail components. The urban development aims to be Penang’s first Transport-Oriented Development (TOD) and will be seamlessly connected to major transport hubs.

This is a full-time on-site role for a Digital Marketing specialist located in Penang, Malaysia. The Digital Marketing specialist will be responsible for developing and managing online marketing campaigns, optimizing web content and user engagement through analytics, and executing social media strategies. Daily tasks include content creation, monitoring and reporting web metrics, and collaborating with the marketing team to enhance the brand's online presence.

• Strong skills in Digital Marketing, Online Marketing, and Social Media Marketing
• Proficiency in Web Analytics
• Excellent Communication skills
• Relevant experience in managing online marketing campaigns and content creation
• Ability to analyze data and identify trends to optimize marketing strategies
• Bachelor's degree in Marketing, Communications, or a related field is preferred
• Experience in the property development industry is a plus