Digital Marketing Specialist

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

• Responsible for advertising deployment for different projects of the group on platforms such as Google and Facebook, as well as SEO management for the website.
• Manage agents across different channels, conduct regular comprehensive analysis of channel effectiveness, optimize advertising deployment strategies, control budgets and costs, and ensure maximized advertising effectiveness.
• Monitor advertising data, analyze and summarize the performance of channels and advertising creative, and continuously optimize product detail pages and promotion effectiveness.
• Adjust the advertising plan in a timely manner according to product plans and market conditions, and achieve the target KPIs.
• Responsible for liaising with agents from different channels and internal technical departments to ensure the smooth flow of advertising deployment processes.
• Analyze market conditions, monitor competitive product data and trends, and propose corresponding countermeasures.

Qualifications

• Bachelor's degree or above, with a major in marketing, advertising, statistics, mathematics, or related fields preferred.
• Over 2 years of work experience in the advertising industry.
• Possess excellent data analysis skills and be proficient in using data analysis tools such as Google Analytics and Adjust.
• Possess strong teamwork spirit, a high sense of responsibility, initiative, and a certain degree of ability to withstand pressure.
• Fluent in written and spoken English and Chinese Mandarin a must; all other languages are a strong plus.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.