Digital Marketing Manager (MY)

Job Responsibilities:

• Research, plan, execute, and manage the company's digital marketing campaigns, including web, search engine optimization and marketing, social media, and display advertising.
• Develop audit-based proposals and execute SEO/SEM campaigns to increase brand awareness, drive traffic, and generate leads.
• Create dashboards, data visualizations, campaign, and website performance reports, and data-based insights and recommendations.
• Measure, analyze, and report on the performance of marketing campaigns and identify areas for improvement.
• Design, build, and manage the company's online presence, including the website and other online platforms.
• Create tailored-fit proposals and recommendations for prospective clients and existing projects.
• Conduct technical web audits, keyword research, and competitor analysis.
• Ensure all online content is up-to-date and aligns with the company's brand guidelines.
• Manage the company's branding and produce creative assets such as graphics and visual materials for video production.
• Understand various digital marketing tools and strategies.
• Communicate effectively across different departments and manage projects effectively.
• Manage a team of search engine optimization specialists, web designers, developers, and copywriters.
• Get involved in planning, promotion, and announcement of corporate events.
• Other tasks/functions that may be assigned by the Company as per business requirement.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Digital Marketing Manager or similar role.
• Demonstrated success in developing and executing digital marketing campaigns.
• Experience with SEO, SEM, email marketing, social media marketing, and content marketing.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Proficiency in web analytics tools (e.g., Google Analytics, SEMrush) and advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn, TikTok).
• Excellent communication and interpersonal skills.
• Ability to analyze data and draw actionable insights.
• Strong project management skills with the ability to manage multiple projects simultaneously.

Technical Knowledge:

• Familiarity with web design and development.
• Experience with CRM software and digital marketing tools.
• Certifications (optional but preferred):
• Google Analytics Certification.
• Google Ads Certification.