Digital Marketing Manager (Global)

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Job Responsibilities:

1. Plan and execute digital marketing across SEO/SEM, email, social media, and display ads.
2. Design, build and maintain our social media presence.
3. Ensure consistency in the brand messaging.
4. Work with sales and marketing teams to coordinate marketing campaigns.
5. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
6. Identify trends and insights, and optimize spend and performance based on the insights.
7. Brainstorm new and creative growth strategies.
8. Plan, execute, and measure experiments and conversion tests.
9. Collaborate with internal teams to create landing pages and optimize user experience.
10. Leverage strong analytical skills to assess customer experience across channels.
11. Instrument conversion points and optimize user funnels.
12. Collaborate with agencies and other vendor partners.
13. Evaluate emerging technologies and offer guidance on adoption.

Requirements:

1. BS/MS degree in marketing or a related field.
2. Proven working experience in digital marketing in a B2B environment with at least 8 years’ experience.
3. Proven experience in leading SEO/SEM, email, social media, and display ad campaigns.
4. Highly creative with expertise in targeting audiences and crafting engaging digital campaigns.
5. Excellent writing skills and verbal communication abilities.
6. Attention to detail and ability to multitask and manage multiple projects.
7. Experience in optimizing landing pages and user funnels.
8. Experience with A/B and multivariate experiments.
9. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
10. Working knowledge of ad serving tools (e.g., DART, Atlas).
11. Experience in setting up and optimizing Google Adwords campaigns.
12. Strong analytical skills and data-driven thinking.
13. Knowledgeable in the latest online marketing trends and best practices.

Employment Type:

Full time

Location:

Based in Bukit Jelutong

Salary Range:

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Company Culture:

Our company's core purpose is "Better Me, Better We, Better World". We take our staff's growth and development very seriously, as we believe that bettering each one of us allows us to contribute better to our teams and to the community around us. We constantly have internal weekly training, internal leadership development programs, and events that help us contribute back to our society.

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