Digital Marketing Manager (Financial Education)

Empowering disadvantaged communities through improving financial literacy

Creating engaging career pathways for lower-income and disadvantaged communities

About Our Client

Our client, an initiative by a Malaysian private equity firm, empowers local communities with vital financial knowledge. They support students from low-income backgrounds in pursuing higher education and career paths, believing in individual's potential to drive transformative change.

Job Description

The role as Digital Marketing Manager is to develop, implement, and manage digital marketing campaigns and strategies that promote the company and the education services. Your role will encompass a wide range of digital channels, including SEO, SEM, social media, email marketing, and website management. But not limited to:

• Develop and execute digital marketing strategies to drive online traffic to the company website and generate quality leads.
• Oversee SEO strategies to improve organic search rankings and increase visibility on search engines.
• Utilise analytic tools to monitor and evaluate the performance of digital marketing campaigns and strategies.
• Collaborate with internal teams (e.g., content creators, designers) to create and optimise content for digital channels.
• Measure and report on the performance of all digital marketing campaigns, assess against goals (ROI and KPIs), and propose solutions for improvement.
• Analyse and utilise data insights to drive strategy and improve campaign performance.
• Maximising marketing budget and resources allocated and ensure highest return on investment (ROI).

The Successful Applicant

The successful applicant should come with a background in Digital Marketing and Campaign management. Other requirements include:

• Bachelor's degree in a related field
• At least 5 years of experience within Digital Marketing and Communications
• Expertise in a user-centric approach, passionate about community engagement, understanding the on-ground situation for targeted communities
• Strong data analytic skills
• Knowledge of Financial Literacy would be a plus.

What's on Offer

The role offers a lively, fast-paced work environment that values creativity, knowledge sharing, and community impact. You'll have the chance to empower local communities with valuable resources, alongside the support of a talented team dedicated to learning, growth, and collaboration!