Digital Marketing Manager

A very exciting Korean Beauty & Skincare company is looking for a Digital Marketing Manager. They are passionate about empowering individuals to feel confident in their skin through high-quality, sustainable, and cruelty-free products.

As a leading brand in the beauty and skincare industry, they are expanding their digital presence and looking for a creative, data-driven Digital Marketing Manager to join their team.

The Digital Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies to drive online engagement, brand awareness, and customer acquisition. You will oversee all aspects of digital marketing, including social media, SEO/SEM, email marketing, and paid advertising, while ensuring alignment with our brand's voice and values.

Key Responsibilities:

• Digital Strategy: Develop and execute a digital marketing strategy that drives traffic, engagement, and conversions across all online channels.
• Social Media Management: Oversee and grow our social media presence across platforms (Instagram, Facebook, TikTok, etc.), creating engaging and on-brand content that resonates with our audience.
• SEO/SEM: Manage SEO/SEM efforts to increase organic traffic and improve search engine rankings. Collaborate with content teams to optimize content for keywords and visibility.
• Email Marketing: Create and manage email marketing campaigns, from concept to execution, ensuring that campaigns are personalized and drive customer retention and sales.
• Paid Media: Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and display networks to maximize ROI.
• Analytics & Reporting: Monitor and analyze campaign performance using Google Analytics and other tools. Provide insights and actionable recommendations to optimize marketing efforts.
• Influencer Marketing: Identify and collaborate with beauty and skincare influencers to amplify brand awareness and drive conversions.
• Website Management: Collaborate with the web development team to ensure that the website is optimized for user experience, mobile, and conversion.
• Brand Integrity: Maintain consistent brand messaging across all digital platforms, ensuring alignment with the company’s values and vision.

Qualifications:

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• Proven experience in digital marketing, ideally in the beauty or skincare industry.
• Strong understanding of SEO/SEM, Google Analytics, and paid advertising strategies.
• Hands-on experience with social media management and content creation.
• Proficiency in email marketing platforms (e.g., MailChimp, Klaviyo) and marketing automation tools.
• Creative mindset with excellent copywriting skills.
• Analytical thinking with the ability to interpret data and adjust strategies accordingly.
• Strong project management skills and attention to detail.
• Passion for beauty, skincare, and staying ahead of digital trends.

If you're passionate about digital marketing and excited to shape the online presence of a growing beauty brand, we'd love to hear from you!