Digital Marketing Manager

Our client is a leading agency that specialises in crafting and executing GWP (Gift With Purchase) campaigns from inception, ensuring alignment with clients' brand stories. With a profound understanding of brand positioning and storytelling, they ensure that even the GWP strengthens the brand narrative. Innovation, creativity, and excellence are core values embedded in every aspect of their operations.

Role Overview:

They are looking for a dynamic and experienced Digital Marketing Manager with expertise in both B2B and B2C marketing. The ideal candidate will have a proven track record of developing and executing digital marketing strategies that drive engagement and growth.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies for both B2B and B2C audiences.
• Manage all digital marketing channels, including SEO/SEM, email, social media, and display advertising campaigns.
• Analyze and report on the performance of digital marketing campaigns to optimize strategies and improve ROI.
• Collaborate with the creative team to develop compelling content that aligns with brand messaging.
• Oversee the company's website and ensure it is optimized for search engines and user experience.
• Manage relationships with external vendors and partners.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Develop and manage the digital marketing budget.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on both B2B and B2C.
• Proven experience in developing and executing successful digital marketing campaigns.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent communication and project management skills.
• Proficiency in digital marketing tools and platforms.
• Ability to work independently
• Creative thinking and problem-solving skills.