Digital Marketing Executive (TikTok Specialist)

Digital Marketing Executive (TikTok Specialist)

Key Responsibilities:

1. TikTok Shop Management:
   * Create and optimize product listings for TikTok Shop, including descriptions, images, and pricing.
   * Monitor sales performance and inventory levels to ensure product availability.
   * Analyze trends and customer feedback to enhance product offerings.
2. TikTok Live Operations:
   * Plan and schedule live video sessions with engaging themes to boost sales and follower interaction.
   * Coordinate with the team (e.g., hosts, influencers) to ensure smooth live sessions.
   * Monitor and respond to live session comments and questions promptly to improve customer engagement.
3. Content Creation & Strategy:
   * Collaborate on video content creation for TikTok, ensuring it aligns with trends and the brand's voice.
   * Brainstorm and implement viral content strategies to attract followers and increase visibility.
   * Assist in designing promotions, giveaways, or campaigns to attract more traffic.
4. Performance Analysis:
   * Track and analyze TikTok analytics (views, engagement, conversion rates) to measure campaign success.
   * Provide reports and actionable insights to improve performance.
   * Experiment with strategies to enhance reach and sales.
5. Collaboration & Partnerships:
   * Identify and collaborate with TikTok influencers for promotional campaigns.
   * Negotiate partnerships that can drive traffic and sales to TikTok Shop.
6. Customer Engagement:
   * Develop strategies to maintain and grow the TikTok community through comments, DMs, and interactive content.
   * Address customer inquiries or complaints professionally and effectively.
7. Market Research:
   * Keep updated with TikTok’s algorithm changes, tools, and competitors' strategies.
   * Stay informed about TikTok trends to keep content relevant and engaging.
8. Ad Management:
   * Create and manage TikTok Ads to boost visibility and sales.
   * Optimize ad performance through A/B testing and budget allocation.

Key Skills & Qualifications:
* Experience in TikTok content creation and platform management.
* Familiarity with TikTok Shop and live e-commerce operations.
* Strong analytical skills to interpret data and optimize campaigns.
* Creative thinking and ability to adapt to fast-changing trends.
* Strong communication and teamwork skills.

This job scope ensures that your hires contribute to the TikTok strategy effectively while supporting your broader marketing goals.