Digital Marketing Executive

1. Campaign Development & Execution

• Develop communication strategies and advertising materials aligned with planned marketing and merchandising campaigns.
• Ensure effective execution of digital ads across multiple platforms.

2. Sales & Strategy Alignment

• Collaborate with the sales team to align digital marketing initiatives with business objectives.
• Optimize campaigns based on sales performance insights.

3. Creative & Messaging Optimization

• Work with the creative team to test and refine ad visuals, messaging, and key call-to-actions.
• Analyze ad performance to enhance effectiveness and engagement.

4. Scheduling & Budget Management

• Plan, schedule, and manage the budget for all digital advertising and communication efforts.
• Ensure efficient allocation of resources for maximum ROI.

5. Customer Understanding & Targeting

• Conduct audience research to refine targeting strategies and key messaging.
• Monitor market trends and customer behavior to optimize engagement.

6. Innovation & Technology Adoption

• Explore new digital marketing tools, advertising platforms, and automation technologies to enhance performance.
• Stay updated on industry trends and best practices.

7. Reporting & Analysis

• Ensure timely delivery of reports and analysis on campaign performance, audience engagement, and budget utilization.
• Use data-driven insights to optimize future strategies and improve ROI.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience in digital marketing, campaign management, and paid advertising.
• Strong understanding of online advertising platforms (Meta Ads, Google Ads, TikTok Ads, etc.).
• Ability to analyze data and adjust campaigns for performance optimization.
• Excellent collaboration and communication skills.
• Familiarity with customer segmentation and personalization strategies.
• Knowledge of emerging marketing technologies and tools.