Digital Marketing Executive

We are a young and dynamic powerhouse in the online marketing space specializing in SEO, Analytics, paid acquisition, and strategy planning. The core of our success is our people. We are looking for innovative, creative, and self-driven individuals that can help us to formulate and execute stimulating marketing plans. If you think you can be part of this awesome team, we welcome you to apply and join us!

Job Summary:

We are now seeking a Digital Marketing Executive to drive our dynamic creative efforts for global markets with a focus on Asia, producing best-in-class online marketing campaigns and strategies. We are looking for energetic and proactive self-starters with the ability to produce innovative and result-driven outcomes. You must possess the ability to work in a collaborative environment, have a strong sense of adventurous exploration, and have excellent analytical skills.

Responsibilities:

1. Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.
2. Design the overall layout and aesthetic for websites, including coding webpages, meeting with clients to review website templates, and running tests to preview layouts and website features.
3. Conduct keyword research to identify relevant and high-performing keywords for content optimization.
4. Optimize website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement.
5. Conduct on-page and off-page optimization, including link building, to improve website visibility and authority based on client requirements.
6. Provide creative ideas for content marketing and website updates.
7. Execute link building campaigns according to needs.
8. Stay updated on the latest Search Engine (Baidu, Google, etc.) algorithm releases and adapt to any changes that may impact the client’s websites.
9. Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement, preparing weekly reports.
10. Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.
11. Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic search rankings.
12. Generate reports and present findings to the marketing team and management to showcase the impact of SEO efforts.
13. Participate in other ad-hoc projects as requested by the company.

Basic Qualifications:

1. Fluency in Mandarin and Chinese language is a must (working with software & tools in Chinese language and Mandarin-speaking clients).
2. Bachelor's degree in marketing, computer science, or a related field.
3. Proven experience as an SEO Executive or similar role, with a track record of successful SEO campaigns and improved website rankings, with a minimum of 3 years of experience.
4. Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
5. Proficient in using SEO tools, such as Google Analytics, Search Console, Ahrefs, SEMrush, etc.
6. Proven competency in WordPress & Website Building Tools such as Oxygen and/or Elementor.
7. Proficient in on-page and off-page optimization techniques, including keyword research, content optimization, and link building.
8. Strong understanding of the digital space, particularly social media platforms and search engines in Asian markets.
9. Self-motivated, proactive, and result-oriented.
10. Exceptional attention to detail and the ability to prioritize and manage multiple projects simultaneously.

Added Advantage:

1. SEO Copywriting experience.
2. Technical skills including HTML, CSS, Jscripts, WordPress, DedeCMS, back office.
3. Relevant certifications, such as Google Analytics or Google Ads.

Interested in this position? Show us your magic below.