To assist in developing, organising, and managing digital marketing campaigns including social media and website content for book sales, author events, and promotions.
To ensure that campaigns are launched on time, monitor performance metrics (such as impressions, clicks, and engagement), and help optimise ads for better results.
To track key performance metrics (e.g., engagement, reach, growth) and compile reports to assess the effectiveness of campaigns.
To assist in scheduling social media posts using management tools (e.g., Google Sheet, ClickUp), monitor daily activity, and ensure consistent brand messaging.
To stay updated on digital marketing trends, industry developments, and competitor activities.
To assist in conducting research to identify new marketing opportunities and strategies, and track audience preferences to inform and improve marketing efforts.
To help in optimizing online content for search engines by conducting keyword research and applying basic SEO techniques.
To assist in optimizing our e-commerce platform (e.g., Shopee, TikTok) on-page elements (e.g., meta tags, internal links) to enhance visibility and search rankings for book-related content.
To provide regular reporting and insights to the marketing team and management.