Digital Content & SEO Specialist (Lead)

Role summary

Assume a pivotal position within the Digital Marketing team. The responsibilities will encompass formulating and executing SEO strategies and on-site content promotion tactics. Need to stay on top of the dynamic landscape of search engine trends, consistently fine-tune and adapt strategic keywords, and orchestrate methodologies across marketing and content stakeholders to enhance the visibility of content.

Responsibilities:

1. Keyword Research: Conducting keyword research to identify relevant and high-traffic search terms that users might use to find products, services, or information related to the website's content.
2. On-Page Optimization: Optimizing individual web pages by adjusting meta tags, headings, content, and internal linking to align with targeted keywords and improve their relevancy to search engines.
3. Technical SEO: Ensuring that the website is search engine-friendly by identifying and resolving technical issues that may affect its crawling and indexing. This includes aspects like site speed, mobile-friendliness, and XML sitemaps.
4. Competitor Analysis: Analyzing competitor websites to understand their strengths and weaknesses, identify potential opportunities, and stay ahead of industry trends.
5. Keeping Up with SEO Trends: Staying up-to-date with search engine algorithm changes, industry trends, and best practices in SEO to adapt strategies accordingly.
6. Coordinate directly with content owners, social teams and other writing resources to ensure SEO reviews and cross-site promotions are considered for strategic content before content creation and on-site.
7. Conduct selection and testing of intent as well as SEO keywords in line with business requirements and emerging trends.
8. Organize website content into relevant categories to facilitate client journey mapping.
9. Leveraging generative AI tools to automate and streamline lead-to-keyword selection for both SEO and intent keywords.
10. Data Analysis and Reporting: Using tools like Adobe Analytics and Google Search Console to track website performance, traffic, keyword rankings, and other key metrics. Generating regular reports to measure progress.
11. Social Media Integration: Integrating SEO efforts with social media marketing to amplify content reach and engagement.
12. Long-Tail Keywords: Target long-tail keywords that address specific client’s needs, challenges, or solutions. These keywords often have lower competition and higher conversion potential.
13. Voice Search Optimization: As voice search usage grows, optimize content to answer common industry-related questions that users might ask via voice search. (not immediate requirement)

Requirements:

1. Strong SEO and digital content marketing experience
2. Intermediate knowledge of search engines, how they work, and the factors involved in rankings
3. Familiarity with enterprise SEO and strategies to influence thousands of web pages in many languages
4. Proficiency in on-site, off-site, and technical SEO strategies
5. Proven track record utilizing SEO tools such as Semrush, Moz, Screaming Frog, Google Search Console, and Adobe Analytics
6. Exposure to global-scale web content management processes, plus basic web copywriting and editing skills
7. Effective written and verbal communication abilities, with a knack for collaborating seamlessly across various time zones and engaging with senior management
8. Capable of excelling in a fast-paced environment, adeptly managing multiple concurrent tasks and priorities
9. Self-motivated with a strong focus on achieving results