Digital Content Consultant (Remote Consultant)

We are seeking a skilled outsourced consultant to support the daily operations of our website content and manage the digital assets within our Digital Asset Management (DAM) system. As part of the Digital Content team supporting Hyatt Hotels in the Asia Pacific region, you will play a crucial role in ensuring that our digital content is managed effectively and aligns with our brand standards.

Candidates for this role should have experience with both internal tools and consumer-facing online products. You will work collaboratively with vendors and engage with a diverse group of stakeholders and colleagues, both regionally and globally. The ideal candidate will have excellent interpersonal skills and be proficient in both English and Chinese. A strong aesthetic sense and a passion for visual storytelling are also essential for this position.

The role will involve a mix of tasks performed under supervision and independent work across various content and asset management systems, as well as image editing software.

Key Responsibilities:

• Manage day-to-day website content requests or projects through a central ticketing system
• Support content updates on Hyatt platforms including hyatt.com, alilahotels.com, the World of Hyatt app and WeChat mini app
• Manage new website launches for hotels during pre-opening and transitional phases, collaborating with regional stakeholders to meet deadlines
• Review, approve, and upload marketing assets, ensuring adherence to our brand standards and DAM governance
• Crop images effectively to enhance composition and ensure optimal framing
• Provide quality control of digital asset content, metadata, and asset properties, and maintain organized asset libraries
• Facilitate cross-functional communications with internal stakeholders and external vendors, managing turnaround times and setting clear expectations
• Identify approaches or workflows for ongoing improvement
• Contribute to the documentation of best practices and processes
• Conduct audits of hotel websites

Qualifications

Education and Experience:

• Bachelor’s degree or equivalent in Marketing, Project Management, Multimedia, or related field
• Proven experience in project management or content operations
• Proven experience in image editing and a strong portfolio showcasing previous work
• Prior experience successfully launching a multi-language project
• Prior experience managing multiple tasks simultaneously in a fast-paced, deadline-driven environment
• Basic knowledge in HTML, experience with content management tools, and/or project management tools
• Proficiency in image editing software (e.g. Adobe Photoshop, Lightroom)
• Knowledge of various file formats (print, digital, video) and media usage rights terminology
• Proficient in Microsoft Office Suite

Additional Requirements:

• Ability to quickly learn new systems and processes
• Ability to assess stakeholder needs and provide guidance in alignment with best practices
• Take ownership of projects or tasks and act proactively, anticipating potential issues
• Ability to assist with troubleshooting effectively
• Proficient in spoken and written English and Chinese
• Strong organizational and time management skills
• Strong communication and customer service skills
• Excellent attention to detail and possess a creative eye for enhancing content
• Solid understanding of composition, color theory, and aesthetics
• Experience in photography is a plus
• Ability to work both independently and collaborate as part of a team