Customer Engagement Executive (Pharmaceutical)

Reporting to the Digital Lead & SFE Manager, you will be responsible for working in close collaboration with MPH & MCH brand teams to effectively design end-to-end customer / omnichannel journeys as well as planning, executing, tracking and optimizing digital marketing activities. You will also be required to work with relevant cross functional stakeholders, across medical, sales, training, legal and compliance.

Responsibilities:

• Develop an in-depth understanding of brand / customer strategy and identify how Digital / OCE Marketing can support brand strategic priorities.
• Work with brand teams & Digital Lead to develop a deep understanding of target customer segments / personas and identify customer behaviors, preferences and leverage points for campaigns, in order to drive personalization, efficiency and impact of our marketing activities.
• Partner with brand teams & Digital Lead to build, design and execute structured and personalized customer journeys / campaigns across a variety of innovative digital channels.
• Work with brand teams & Digital Lead to track, monitor, and analyze campaign execution. Ensure ‘closed loop marketing’ by assessing campaign metrics, response, and impact, taking learnings forward and adjusting for future campaigns to optimize impact.

Requirements:

• Bachelor’s Degree in Marketing / Business / Computer Science / Digital Marketing.
• At least 1-2 years of working experience in marketing / digital marketing within the pharmaceutical industry.
• Understanding of IQVIA OCE Marketing / Salesforce is desirable.
• Experienced in content strategy and digital campaign execution.
• Clear understanding of pharmaceutical regulations.