CRM Data Analyst

Job Description

• Analyze customer data from your CRM to identify trends, behaviors, and opportunities.
• Develop customer segments to enable targeted and personalized marketing campaigns.
• Apply predictive analytics to identify at-risk customers and recommend retention strategies.
• Design and recommend data-driven marketing campaigns to boost sales and customer engagement.
• Monitor and assess the effectiveness of marketing efforts, providing optimization suggestions based on data insights.
• Collaborate with marketing, sales, and customer support teams to ensure aligned strategies and cohesive execution.
• Stay updated on advancements in AI tools and CRM technologies to enhance data utilization and decision-making.

Qualifications

• Proficient in using Tableau, Power BI, and Google Analytics to analyze and present data effectively.
• Hands-on experience with CRM platforms.
• Possess knowledge of AI and machine learning concepts for predictive insights.
• Strong knowledge of marketing principles and strategies for customer retention.
• Excellent communication skills to share findings clearly with teams and stakeholders.
• Previous experience in the retail or e-commerce sector is an advantage.
• Capable of solving business problems through data-driven approaches.
• Knowledge of SQL and familiarity with Python or R is a plus.

Hybrid/Remote working location is available.