Content Specialist – Telecom

328 Queensberry Street, North Melbourne VIC
3051, Australia.
support@superio.com

Job Summary:

This position will be responsible for creating and executing content marketing strategies that drive engagement, attract new customers, and boost brand awareness of our company capabilities and products in the Optical Communication business. The role will also require researching and creating various forms of content for blog posts, social media updates, newsletters, company website pages, success stories, events, videos, and whitepapers, analyzing data and metrics to measure the effectiveness of the content and make necessary adjustments. Collaboration with business will be required to ensure consistency in brand messaging.

Duties & Responsibilities:

1. Creating and executing content marketing strategies and plans, analyzing data, and collaborating with cross-functional teams.
2. Collaborate with various cross-functional teams such as BU, sales, digital marketing, and customer support to create and deliver engaging content.
3. Research speaking and editorial engagements for the thought leaders of the company as well as identifying awards opportunities.
4. Orchestrate multichannel campaigns, leveraging channels and tactics such as digital, social media, web, media, PR, virtual and in-person events, and email.
5. Monitor competitor activities and industry trends.

Education & Experience:

1. Bachelor’s degree in Marketing, Communications, or related field.
2. 5+ years of related experience.
3. Developing and executing marketing strategies.
4. Knowledge of search engine optimization and marketing.
5. Creating a social media presence and engagement strategy.
6. Writing engaging and persuasive copy for a variety of channels.
7. Analyzing data to measure success and inform future strategy.
8. Coordinating cross-functional teams and projects.
9. Developing and maintaining brand identity and messaging.
10. Creating high-quality content that is relevant and engaging.
11. Communicating effectively with internal teams and external partners.
12. Developing new and innovative ideas for marketing campaigns.

Skills & Other Requirements:

1. Knowledge of the Optical Communications Industry – Telecom: business dynamics, main players, main events, and dedicated media.
2. Strong writing skills.
3. Knowledge of SEO principles.
4. Experience in content strategy planning.
5. Ability to analyze data and report on performance.
6. Understanding of content distribution channels.
7. Expertise in email marketing campaigns.
8. Familiarity with social media platforms.
9. Ability to develop creative content ideas.
10. Experience with A/B testing.
11. Understanding of web analytics tools.
12. Familiarity with AI tools.

Office Hours:

Monday - Friday
9.00am to 5.00pm