Content Marketing Specialist (B2B)

We are a digital health therapeutics company operating across SEA, focused on the intersection of mental health and physical chronic diseases. We combine behavioral science, psychology, data science, and digital design to help companies, healthcare providers, and ultimately, people on achieving a healthier lifestyle.

Responsibilities:

• Collaborate with the marketing team to develop a comprehensive B2B content marketing strategy aligned with the company's goals, target audience, and brand positioning.
• Create high-quality, engaging, and informative content for various B2B channels, including articles, blog posts, whitepapers, case studies, e-books, infographics, website pages, and more.
• Stay updated with the latest trends, news, and developments in the health and wellness industry, specifically within the B2B landscape, and conduct market research to identify content opportunities and provide insights for content creation.
• Optimize content for search engines, conduct keyword research, implement on-page SEO best practices, and optimize content structure and formatting.
• Plan and execute content distribution strategies across various B2B channels, such as industry publications, online forums, social media platforms, email campaigns, and partnerships, to increase brand exposure and reach the target audience.
• Collaborate with the Business Development team to develop content assets that support lead generation efforts, such as landing pages and email campaigns.
• Prepare monthly reports and analyze content trends to optimize content strategies and improve campaign effectiveness.
• Develop and build thought leadership content written from the specific point of view of executives and subject matter experts.
• Turn data and research into compelling narratives that establish a company’s expertise and viewpoints.
• Work closely with the Marketing team to develop content roadmaps with topics that create demand and engage buyers at each stage of the buyer journey, and ensure that the designs align with the needs of its target audience.

What we’d love to have for the role:

• Strong track record of planning and creating engaging content in multiple formats.
• Good command of English (verbally and written) with a keen eye for detail.
• Capable of clearly articulating rationale behind ideas, strategies, and decisions.
• Ability to translate complex and technical information into simple educational content for B2B audience.
• Strong understanding of SEO best practices and experience with keyword research and optimization.
• Excellent project management and organizational skills, with the ability to meet deadlines and manage multiple priorities.
• Flexible and resilient in handling ambiguity and rapid change.
• Team player with excellent interpersonal skills, able to collaborate effectively with cross-functional teams.

Benefits:

• Medical Insurance or Allowance: Your well-being is our priority.
• Free use of our digital healthcare app, providing 24/7 access to medical experts.
• Free therapy sessions: Mental health matters too!

Our Culture:

• We empower teams to prioritize customer value and plan their way to achieve it.
• We love our get-togethers - be they virtual or physical, over lunch or evening outings.
• We encourage the use of our unlimited vacation days policy! (just ensure your team isn't left in the lurch)
• We thrive on principles like "Act like an Owner", "Keep it Simple", "Try and Error", "Fail fast", "Disagree and Commit", and "Think Big".

Our People:

We're a diverse group of Scuba Divers, Cooks, Travelers, and Enigmatologists (you might need to Google that!), Video Gamer heroes, Movie Buffs, Readers, Swimmers, Board Gamers, Music Lovers, every other variety of people. You'll find a friend in someone here!

Working with state-of-the-art AI technologies and the latest tools, you'll be learning from industry experts in a practical data-driven business environment. Bring your ideas, see them come to life, and impact our business and the people we serve.