Content Marketing & Distribution Manager

Content Marketing & Distribution Manager

Durioo+ is a dynamic tech start-up company located in Cyberjaya, Malaysia. It was founded by the creative mind behind the phenomenally successful preschool cartoons Omar & Hana and Didi & Friends. Both cartoons have amassed more than 18 million subscribers and an incredible 8 billion views on YouTube. As a proud member of Y-Combinator (W22), Durioo+ serves as a safe streaming platform for animations and videos designed specifically for children.

Our Mission

To make a positive impact on as many children as possible around the world.

Job Summary:

Durioo+ is seeking a dynamic and results-oriented Content Marketing & Distribution Manager to lead the strategic marketing and distribution efforts for our original content across various external platforms. This role will be crucial in expanding the reach and awareness of Durioo+ Originals, driving revenue generation through diverse channels including other streaming platforms, television, video and audio platforms, social media, licensing, and dubbing. The ideal candidate will have a strong understanding of the media landscape, excellent marketing and negotiation skills, and a passion for children's content.

Responsibilities:

1. Develop and Execute Distribution Strategies: Create and implement comprehensive marketing and distribution strategies for Durioo+ Originals across various external platforms (e.g., OTTs, local TV channels, YouTube, Spotify, podcast platforms).
2. Platform Partnerships & Negotiations: Identify, research, and establish relationships with potential distribution partners (streaming services, broadcasters, digital platforms, licensing agents, dubbing studios). Lead negotiations and manage agreements to secure optimal placement and revenue-sharing opportunities for our content.
3. Content Marketing & Promotion: Develop and execute targeted marketing campaigns to promote Durioo+ Originals on external platforms and social media. This includes creating marketing materials, coordinating promotional activities, and leveraging platform-specific marketing tools.
4. Social Media Strategy: Develop and implement social media strategies to generate awareness and engagement for Durioo+ Originals across relevant platforms, working closely with the internal Durioo+ Originals team.
5. Dubbing & Localization Management: Oversee the dubbing and localization process for our content in various languages to expand international reach, ensuring quality and cultural relevance.
6. Performance Tracking & Analysis: Monitor and analyze the performance of distribution and marketing efforts, providing regular reports on reach, engagement, and revenue generated. Identify key trends and insights to optimize future strategies.
7. Budget Management: Manage the budget allocated for content marketing and distribution activities, ensuring efficient and effective resource allocation.
8. Cross-Functional Collaboration: Collaborate closely with internal teams including Content Creation, Marketing, Legal, and Finance to ensure alignment and successful execution of distribution strategies.
9. Market Research & Competitive Analysis: Stay up-to-date with industry trends, competitor activities, and emerging platforms in the children's content space.
10. Reporting & Communication: Regularly report on progress, challenges, and opportunities to the Head of Marketing and other relevant stakeholders.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, Media Studies, or a related field.
2. Minimum of 5 years of experience in content marketing, distribution, business development, or sales within the media and entertainment industry, preferably with a focus on children's content.
3. Proven track record of successfully marketing and distributing content on various platforms (streaming, TV, digital).
4. Strong understanding of the media landscape, distribution models, and revenue generation strategies.
5. Excellent negotiation, communication, and interpersonal skills.
6. Experience in managing licensing agreements and dubbing processes is highly desirable.
7. Strong analytical skills with the ability to interpret data and generate actionable insights.
8. Ability to work independently and as part of a team in a fast-paced environment.
9. Passion for children's content and understanding of child development principles is a plus.
10. Fluency in English is essential; proficiency in other languages is an advantage.

To Apply:

Interested candidates are invited to submit their resume and cover letter outlining your relevant experience and why you are a great fit for this role.

We look forward to hearing from you!