CONTENT LEAD

Marketing Communications (Marketing & Communications)

Full time

We are a forward-thinking property development company committed to creating exceptional residential and commercial spaces. Our portfolio includes innovative real estate projects that shape the future of urban living and working environments.

Position Overview

We are seeking an experienced Content Lead to develop and execute our content strategy across all channels. This role will be responsible for telling our property development story through compelling content that resonates with potential buyers, investors, and stakeholders.

Key Responsibilities

• Working with the CMO to define the content strategy, goals, and standards for the organization or clients
• Develop and implement a comprehensive content strategy aligned with our property development projects and brand vision
• Identify gaps in content and recommend new topics to keep the content fresh and relevant
• Conduct in-depth research on industry-related topics to generate original and relevant content
• Work closely with the product development team to understand product features and benefits, translating this information into compelling written content
• Collaborate with the marketing team to develop content strategies, copy plans and editorial calendars
• Manage end-to-end content production and coordinate workflow, task assignments, and progress monitoring
• Lead the creation of high-quality content for property launches, marketing campaigns, and corporate communications
• Manage content production for multiple platforms including website, social media, property brochures, and sales materials
• Oversee the development of property descriptions, project narratives, and investment proposals
• Collaborate with architects, interior designers, and project managers to translate technical information into compelling content
• Direct photography and videography sessions for property showcases
• Manage a team of writers, designers, and external content vendors
• Ensure consistency in brand voice and messaging across all communications
• Create engaging content for digital marketing campaigns and lead generation initiatives
• Develop thought leadership content highlighting industry trends and company expertise
• Evaluate content performance and impact, using data and feedback to optimize and improve the content
• Utilize SEO best practices to enhance content visibility and drive organic traffic
• Review and edit content for accuracy, clarity, and consistency
• Distill complex concepts into content that is easily understood and accessible
• Continuously improve and propose marketing creation and activation processes
• Manage and complete multiple writing projects on time, meeting deadlines and content requirements
• Partner with business partners to understand business needs and propose solutions
• Manage Marketing Agency on content creation perspective
• Act as the primary liaison for key stakeholders, adeptly navigating challenges
• Display decisive leadership in setting objectives and determining approaches to critical assignments
• Encourage and inspire the team through a commitment to innovation and creativity
• Collaborate with external parties (e.g. influencers, content creators) for co-branded content initiatives
• Stay updated on industry trends, best practices, and emerging technologies in copywriting and marketing
• Attend trainings and take up certification in relation to the role and business functions

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• 2+ years of content creation experience, with minimum 1 year in real estate or property development
• Strong portfolio demonstrating excellent writing and editing skills
• Experience in managing creative teams and external vendors
• Knowledge of SEO best practices and content optimization
• Understanding of property market trends and real estate terminology
• Strong project management and organizational skills

Preferred Qualifications

• Able to read and write in Chinese, English, and Bahasa Melayu
• Experience with luxury or high-end property marketing
• Knowledge of property development process and industry regulations
• Proficiency in design (graphic and video) suites and content management systems
• Experience with video production and digital storytelling
• Background in architectural writing or design communications
• Excellent interpersonal and stakeholder management skills
• Exceptional written and verbal communication skills
• Strong editorial judgment and attention to detail
• Ability to translate complex technical information into compelling content
• Creative thinking and innovative approach to content creation
• Strong leadership and team management abilities
• Ability to work under pressure and meet tight deadlines
• Data-driven approach to content strategy and optimization

Location

Kuala Lumpur and Petaling Jaya

Employment Type

Full-time

Interested candidates should submit their resume, portfolio, and cover letter detailing their relevant experience.

KPI (To Assess During Interview):

• Writing, editing, and proof-reading capabilities for both online and offline marketing collaterals
• SEO capabilities
• Creative capabilities
• Ideation and Conceptualization skills