Content Creator

1. Content Creation

1. Photography and Videography: Capture high-quality images and videos of food, beverages, the restaurant environment, events, and staff. This can include menu items, special promotions, behind-the-scenes shots, and customer experiences.
2. Social Media Posts: Develop daily or weekly posts across various platforms (Instagram, Facebook, TikTok, etc.) to highlight menu items, seasonal specials, events, and behind-the-scenes content.
3. Video Content: Produce and edit engaging videos for platforms like YouTube, Instagram Reels, and TikTok, showcasing the preparation of dishes, restaurant tours, or cooking tutorials.
4. Graphics and Visuals: Create graphics, infographics, and other visual content for promotions, special events, or limited-time offers.

2. Social Media Management

1. Content Scheduling and Planning: Develop a content calendar to ensure consistent posting across platforms. Plan for holidays, events, and special promotions to make content relevant and timely.
2. Community Engagement: Actively respond to comments, messages, and reviews on social media to build relationships with customers and foster a sense of community.
3. Hashtags and SEO: Use effective hashtags, keywords, and tagging strategies to increase visibility and reach on social platforms. Ensure the content is discoverable by a broader audience.
4. Influencer Collaborations: Identify potential influencers, food bloggers, or brand ambassadors to collaborate with and increase the restaurant’s reach and exposure.

3. Brand Representation

1. Maintaining Brand Voice: Ensure all content reflects the restaurant’s brand, values, and tone. Whether it’s casual, elegant, or trendy, consistency in messaging is key to maintaining a strong brand identity.
2. Promoting the Restaurant's Unique Selling Points: Focus on what makes the restaurant stand out, whether it's its signature dishes, ambiance, or exceptional customer service.

Requirements:

• Ability to capture high-quality photos and videos of food, the restaurant ambiance, and events. Lighting, composition, and angles are important.
• Editing skills using software like Adobe Photoshop, Lightroom, or video editing tools like Adobe Premiere Pro or Final Cut Pro.
• Ability to create short-form videos (like TikTok or Instagram Reels) that engage the audience.
• A creative approach to content creation that highlights the restaurant’s unique offerings.
• Proficiency in platforms such as Instagram, Facebook, TikTok, YouTube, and Twitter.
• Knowledge of social media algorithms and best practices for content engagement (hashtags, posting times, etc.).

Benefits:

• EPF / SOCSO / PCB
• Annual Bonus