Consumer Marketing Manager (Pipeline)

10+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals, but also as people.

A day in the life of...

• Responsible for developing category & brand MBS vision and strategy
• Set long-term strategic direction for category and brands via clear inspiring visions & brand essence aligned in the market and SBU
• Generate compelling consumer insight to develop winning brand portfolio/category strategies vs. competition
• Develop marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition, and external environment) and develop action plans for the category & brands in line with business objectives
• Manage innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, preparing and implementing launch and post-evaluation
• Creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions
• Monitor & analyze category/brand performance including competitive benchmarking
• Propose optimal PFME budgets for category/brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated

What will make you successful...

• Graduate with 10 years experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill and leadership capabilities
• Demonstrable record of success in building a portfolio of brands based on consumer insights
• Successfully led a team of direct reports