Chief Marketing Offier (CMO)

About the Company

The company, established over 20 years ago, supplies premium alcoholic beverages across Peninsular Malaysia, including top-rated craft beers and rare single malt whiskies. Their dedicated team delivers exceptional service and personalized support to all customers.

Position: Chief Marketing Officer (CMO)

Location: Taman Bukit Maluri, Kepong, 52100 KL

Chief Marketing Officer

The Chief Marketing Officer (CMO) is responsible for developing and executing the overall marketing strategy to drive brand awareness, customer engagement, and revenue growth. This leadership role requires a strategic thinker with a deep understanding of market trends, consumer behavior, and innovative marketing practices.

Job Responsibilities

• Strategic Planning: Develop and implement comprehensive marketing strategies aligned with business goals to enhance brand presence and market share.
• Team Leadership: Lead, mentor, and manage the marketing team, fostering a collaborative and high-performance culture.
• Market Research: Conduct market analysis to identify opportunities and trends; utilize insights to inform marketing strategies and campaigns.
• Brand Management: Oversee brand development and positioning; ensure consistency across all marketing channels and touchpoints.
• Digital Marketing: Drive digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
• Customer Engagement: Develop customer engagement strategies to build loyalty and enhance customer experience.
• Budget Management: Manage the marketing budget, ensuring effective allocation of resources and tracking return on investment (ROI).
• Collaboration: Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business objectives.
• Performance Measurement: Establish KPIs and metrics to measure the effectiveness of marketing campaigns and initiatives; adjust strategies based on performance data.
• Stakeholder Communication: Present marketing plans and performance updates to the executive team and stakeholders.

Job Requirements

• Adaptability in a SME / startup environment
• Bachelor’s Degree in Marketing, Business, or related discipline
• Min 2 years of experience in marketing
• Deep knowledge of retail and digital marketing
• A clear understanding of social media and how to translate strong campaigns across these channels
• Good communication skills in both written and spoken Chinese & English
• Excellent project, time and people management skills
• Keen learner and a team player with a great sense of responsibility, proactive with a positive attitude
• Creative thinker with an eye for detail
• Able to multi-task with excellent organizational skills and meticulous in work assigned
• Able to work under pressure and meet a tight timeline in a fast-paced environment
• Proactive team player, responsible, self-driven and organized.

Remuneration Packages:

• Basic RM 10,000.00 – RM 13,000.00/month
• Travelling Allowance
• Incentives
• Mon – Fri (9.00am– 6.00pm)

Benefits:

• Additional leave
• Cell phone reimbursement
• Health insurance
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Education:

• Bachelor’s (Preferred)

Experience:

• Marketing: 4 years (Preferred)
• Digital marketing: 2 years (Preferred)
• Salesforce Marketing Cloud: 4 years (Preferred)
• Leadership: 4 years (Preferred)

Language:

• Mandarin or Cantonese (Required)

Willingness to travel:

• 50% (Preferred)

Expected Start Date: 01/02/2025