Chief Marketing Officer

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Responsibilities

• Strategic Planning: Developing and executing a comprehensive marketing strategy that supports the organization's overall business objectives.
• Brand Management: Ensuring the brand's identity and message are consistent across all marketing channels and touchpoints.
• Customer Insights: Analyzing customer data to understand market trends and consumer behavior, which helps in tailoring marketing campaigns.
• Digital Marketing: Leading efforts in digital advertising, social media, email campaigns, SEO, and other online marketing tactics.
• Advertising & Promotions: Overseeing advertising and promotional efforts across various media platforms to drive visibility and sales.
• Team Leadership: Managing and mentoring marketing teams, including digital marketers, content creators, designers, and analysts.
• Collaboration: Working with other departments such as sales, product development, and customer service to ensure a unified approach to achieving company goals.
• Budget Management: Overseeing the marketing budget and ensuring resources are used effectively for maximum ROI.

Requirements

Skills and qualifications required:

• Minimum 10 years of well-rounded marketing or business development experience in positions of increasing responsibility, with a focus on marketing expansion.
• Three to five years of experience in a leadership role.
• Strong leadership and team management skills.
• Extensive knowledge of digital marketing and traditional marketing methods.
• Data-driven decision-making abilities.
• Creativity and a deep understanding of consumer behavior.
• Excellent communication and presentation skills.
• A background in business, marketing, or related fields (often an MBA or equivalent).