Chief Commercial Officer (Penang)

Our client is a reputable University in Penang.

This Chief Commercial Officer (CCO) role will oversee a range of functions to enhance the University’s visibility, engagement and external relationships. The CCO will play a pivotal role in driving the University’s growth, enhancing its brand and fostering relationships with key stakeholders. This position requires a strategic thinker with strong leadership skills, excellent communication ability and a deep understanding of marketing, communications and university operations.

JOB DESCRIPTIONS

Corporate Development / University Advancement (Drive strategic initiatives to enhance the University’s growth and development)

• Develop and implement strategies for the University advancement
• Foster partnership with corporation and external stakeholders
• Manage relationship with corporate partners
• Establish and maintain corporate partnerships

Corporate Communications (The voice of the University)

• Responsible for all public communication on behalf of the University, especially press releases.
• Represent the University in corporate forums and events

Branding & Marketing (Build and maintain the University’s brand identity locally and internationally)

• Develop branding strategies and campaigns
• Ensure consistent branding across all platforms and regions
• Monitor brand performance and make adjustments as needed

Marketing Communication (Responsible for all aspects of marketing communication to achieve the University goals)

• Create and execute comprehensive marketing communication plans
• Lead & strategize the communication directions (content) for various communication channels (print, digital, social media)
• Analyze the effectiveness of marketing communications and adjust strategies accordingly.

Regional Admission Offices (Lead regional admission offices to streamline the admission process and increase enrollment)

• Manage regional admission teams and operations
• Develop strategies to drive student enrollments from all regions
• Ensure alignment of regional admissions with overall University policies and goals

Students Engagement & Experience (Enhance student engagement and improve their overall experience)

• Develop and implement student engagement programs
• Collaborate with student services to ensure a positive student experience
• Monitor and evaluate the effectiveness of student engagement initiatives

Fund-raising & Alumni (Manage fundraising efforts and engage alumni to support the University)

• Develop strategies to engage and involve alumni members
• Build & maintain relationships with donors and alumni.

Grants & Partnership (Identify & secure grants and build strategic partnerships)

• Research & apply for relevant grants
• Develop partnerships with organizations & institutions

Events & Media (Plan & manage the University events and media relations to enhance visibility and reputation)

• Organize and oversee the University events
• Develop media relations strategies
• Ensure positive media coverage and manage public relations

REQUIREMENTS

• Minimum 10 years of working experience in strategic leadership positions
• Strategic thinker
• Deep understanding of marketing
• Good understanding of University operations will have an advantage