Channel Strategy & Transformation Senior Specialist

Employment Type: Permanent

Job Description:

Role Summary

In this role at CelcomDigi, you will be responsible for overseeing and optimizing the customer journey within retail environments while ensuring the alignment of strategic business objectives. The role bridges the gap between customer experience, operational efficiency, and retail strategy, requiring a mix of analytical, creative, and interpersonal skills.

Responsibilities:

1. Sales Planning Strategy
   Assist in the development and refinement of sales plans for the direct channel, ensuring alignment with business objectives.
   Work closely with sales, marketing, and operations teams to integrate campaigns, product launches, and operational activities into the sales planning process.
   Monitor the execution of sales plans, providing insights and recommendations to enhance outcomes.
2. Change Management and Transformation
   Support change initiatives aimed at improving the efficiency and effectiveness of the direct sales channel.
   Assist in developing change management strategies and plans, including stakeholder engagement, communication, and training.
   Act as a key point of contact for teams to address concerns and ensure smooth adoption of new processes or systems.
   Collaborate with cross-functional teams to implement process improvements and transformation projects.
3. Performance Analysis and Reporting
   Analyze sales data to evaluate channel performance, identify trends, and highlight areas for improvement.
   Prepare reports and dashboards for stakeholders, providing actionable insights to inform decision-making.
   Support forecasting efforts by providing data-driven analysis to align resources and targets.
4. Stakeholder Collaboration
   Partner with teams across sales, marketing, product, and operations to ensure alignment of priorities and initiatives.
   Facilitate workshops and meetings to gather feedback and promote collaboration during change and planning efforts.
   Serve as a bridge between leadership and frontline teams to ensure clarity and alignment in objectives.
5. Customer Experience Enhancement
   Work with relevant teams to identify and address gaps in the customer journey within the direct sales channel.
   Support the design and implementation of initiatives to improve customer satisfaction and retention.

Requirements:

• Bachelor’s degree in Business, Sales Management, Marketing, or a related field.
• Certification in Change Management (e.g., Prosci, APMG) or Project Management (e.g., PMP, Agile) is an advantage.
• 5 years or more of experience in sales planning, business analysis, or change management.
• Familiarity with direct sales processes and working in cross-functional teams.
• Strong analytical skills, with proficiency in tools like Excel, Power BI, or Tableau for data visualization.
• Effective communication and interpersonal skills to collaborate with diverse teams.
• Detail-oriented and organized, with the ability to manage multiple priorities.
• Adaptable and resourceful in implementing change management strategies.
• Strategic thinker and have the ability to connect initiatives with business goals.
• Strong leadership skills to manage cross-functional teams and drive collaboration.
• Innovative and creative in identifying and implementing automation opportunities.

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews, and assessments.

At CelcomDigi, your work has the power to shape the future. As Malaysia’s leading Telco-Tech company, we are driving the nation’s digital transformation with 5G and AI, impacting over 20 million customers, enabling businesses to thrive, connecting communities, and advancing the nation.

Aligned with our employer value proposition “Grow with Purpose. Build with Trust.”, you will have the opportunity to innovate responsibly, creating products and services that advance society. Together, we are building Malaysia’s most trusted and responsible brand.

We look forward to advancing and inspiring Malaysia together with you #WeAreCelcomDigi

CelcomDigi is an equal opportunity employer, and committed to promoting employment practices that are transparent, objective, and fair.