Channel Activation Specialist - Branded Workshop

Channel Activation Specialist - Branded Workshop

Travel Requirement: Up to 25% travel should be expected with this role.

Job Category: Marketing Group

Relocation Assistance: This role is not eligible for relocation.

The Channel Activation Specialist - Branded Workshop will work closely with the Asia Pacific Channel Marketing, Brand and Comms, Marketing and Sales teams to develop and implement the activation plan for our Castrol lubricant offers and brands within each channel, demonstrating knowledge about consumers, customers, competitors, and trends in the lubricants market.

Key Accountabilities:

1. Supports the delivery of Castrol lubricants Volume, Turnover, Gross Margin and Market Share targets across workshop channels in the market.
2. Works with the Asia Pacific Channel Marketing to develop channel marketing plans for the country across all product and channel brands to finalize activation plans, demonstrating global programs wherever possible.
3. Collaborates with Asia Pacific Channel Marketing, Brand & Communications, Marketing and Sales teams, and RTM partners to design the right mix of activation models to promote advocacy and drive conversion.
4. Leads the execution and deployment of agreed marketing projects and channel offers/touch points in the country, including digital.
5. Ensures accurate and timely delivery of all projects and initiatives and is accountable for activation KPIs.
6. Acts as a market expert, supporting the organizational understanding of consumers, customers, competitors, and commercial dynamics in the market. Serves as the 'voice of the customer' for market insights initiatives.

Job Holder Requirements:

1. University degree or equivalent professional experience.
2. Proven experience in marketing with a minimum of 8 years’ experience.
3. Experience in complex and challenging global organizations.
4. Proficient in marketing planning, project management, and performance monitoring.
5. Ability to build enduring and positive relationships with colleagues across various teams.
6. Experience in B2B and B2C marketing activation and campaign execution.
7. Experience working with agencies.
8. Experience in service offers beyond products.

Company Culture and Benefits:

At bp, we provide a company culture that respects our diverse and unified teams, where we are proud of our achievements and value fun and giving back to our environment. We offer learning and development opportunities, life and health insurance, and many other benefits.

We are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process.

Don’t hesitate to get in touch with us to request any accommodations.

Skills: Customer Segmentation, Digital fluency, Digital innovation, Generating customer insights, Integrated Planning, Managing strategic partnerships, Offer and product knowledge, Offer Development, Partner relationship management, Performance and planning, Performance management, Product Ownership, Sector, market, customer and competitor understanding, Stakeholder Engagement, Using market research effectively, Waterfall Project Management.

Legal Disclaimer: We are an equal opportunity employer and value diversity at our company. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process. If selected for a position, your employment may be contingent upon adherence to local policy, which may include pre-placement drug screening, medical review of physical fitness, and background checks.