Campaign Strategy Specialist

Role Summary

Planning, developing, and executing integrated marketing campaigns across multiple channels. This role requires a blend of creativity, analytical skills, and project management expertise to drive campaign performance, achieve business goals, and ensure ROI.

Responsibilities:

Campaign Planning & Strategy:

• Develop and implement integrated marketing campaign strategies.
• Collaborate with cross-functional teams (content, creative, media, SEO, paid ads) to build cohesive and effective campaigns
• Analyze audience segments and market trends to create data-driven campaign approaches

Campaign Execution & Management:

• Oversee end-to-end execution of campaigns, including ideation, content creation, channel selection, and deployment.
• Develop campaign timelines, budgets, and deliverables
• Optimize campaigns across digital, paid, social, email, and offline channels

Performance Analysis & Reporting:

• Monitor key performance metrics (KPIs), such as CTR, conversion rates etc.
• Analyze campaign data to measure success and identify areas for optimization

Collaboration:

• Work closely with creative and content teams to develop compelling messaging and assets for campaigns.
• Partner with media buying and digital teams to plan budgets and allocate resources effectively.
• Align strategies with sales, product, and leadership teams to ensure business priorities are met.

Requirements:

• Experience in marketing campaign strategy, execution, and optimization
• Experience managing multi-channel campaigns (digital, social, email, paid media)
• Strong understanding of marketing funnel strategies and audience segmentation
• Proficiency in analytics tools like Google Analytics, HubSpot, or similar platforms
• Excellent project management, organizational, and multitasking abilities
• Analytical mindset with the ability to interpret data and generate actionable insights
• Familiarity with SEO, content marketing, and email automation tool