Campaign Analyst (Submit and Monitor Ads)

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Sungai Petani
MYR 30,000 - 60,000
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Job description

Campaign Analyst (Submit and Monitor Ads)

Job Title: Campaign Analyst

Job Purpose:

As Campaign Analyst, your primary responsibility is to publish campaign sets using the designated digital advertising platform as required by your Campaign Planner, and make sure each campaign did not go over budget. You will work closely with the Head of Unit and Campaign Planners to execute the planner's action plan to the letter.

Responsibilities:

  1. Always adhere to the Head of Unit and company’s directives.
  2. Manage and maintain digital advertising profiles, accounts, and pages including making regular checkups, postings, and any action that is required to make sure digital assets are ready to use for advertising.
  3. Prepare sufficient website (ECOM) and/or WhatsApp link (LEAD) for campaign funneling.
  4. Publish a required number* of digital ads campaign using the prepared campaign sets according to the action plan laid out by Campaign Planner.
  5. Monitor running ads campaign and take appropriate actions to make sure running ads campaigns do not exceed the allowed marketing cost as specified in the monitoring guideline.
  6. Collect and report daily ads performance data and activities to Campaign Planner for analysis.
  7. Be aware of and report to superiors regarding current and/or new issues and obstacles that may impact workflow or processes that will prevent the section from meeting daily, weekly, and/or monthly targets, taking actions whenever necessary.
  8. Required to work off-site whenever needed.

*Based on monthly KPI

Qualifications:

  1. A degree in any field.
  2. Good computer skills and familiarity with digital advertising technology.
  3. Attention to detail to manage multiple campaigns according to specifications and deadlines to meet objectives.
  4. Good written and verbal communication skills to effectively collaborate with superiors and cross-functional teams.
  5. Proficiency in data entry and reporting.
  6. Flexibility to adapt to changing priorities and emerging advertising technologies.
  7. Able to work off-site whenever needed.

Requirement:

  1. Laptop
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