Business Development Manager (Yee Lee Trading Co. Sdn. Bhd.) - Kuching, Sarawak

This position is located at Jalan Tenaga, Bintawa Industrial Estate, 93450 Kuching, Sarawak. Please check the travel distance before confirming your application for the position.

Key Responsibilities

• Principal Relationship Management
• Serve as the primary contact for brand principals in West Malaysia concerning East Malaysia’s market performance.
• Collaborate with principals to align trade marketing plans with market needs and brand objectives.
• Provide regular insights and updates on sales performance, market trends, and opportunities.
• Trade Marketing Strategy & Execution
• Develop and execute trade marketing plans for house and agency brands, tailored to East Malaysia’s unique dynamics.
• Plan and manage in-store promotions, merchandising efforts, and trade activations to enhance brand visibility.
• Lead the organization of local events, including festive campaigns, to drive consumer engagement and sales growth.
• Demand Planning & Forecasting
• Represent East Malaysia in demand planning and forecasting discussions with the HQ planning team.
• Collaborate with sales, warehouse, and supply chain teams to ensure accurate forecasts and inventory management.
• Analyze historical sales data, market trends, and promotional impacts to optimize forecasting accuracy.
• Channel Development & Market Penetration
• Work with sales teams to expand distribution in GT, MT, HORECA, and emerging channels like tourism and non-trade.
• Identify and penetrate white-space opportunities in secondary cities and underdeveloped market segments.
• Tailor trade marketing strategies to the unique needs of different channels, ensuring maximum impact.
• Business Development
• Identify, attract, and pitch new agency opportunities to expand YLT’s portfolio in East Malaysia.
• Collaborate with internal teams to ensure operational readiness for onboarding new brands or businesses.
• Build and nurture strong relationships with principals and key stakeholders to secure long-term partnerships.
• Performance Tracking & Insights
• Monitor and analyze the performance of trade marketing campaigns, business development efforts, and demand plans.
• Provide actionable insights and recommendations to improve future strategies and execution.
• Prepare regular reports for the Regional Manager and principals, showcasing achievements and opportunities.

• Demand Forecast Accuracy: Alignment of forecasts with actual market demand, minimizing stock-outs and overstock.
• Trade Marketing ROI: Effectiveness and impact of campaigns and local activities.
• Principal Satisfaction: Alignment with expectations and timely execution of agreed initiatives.
• Market Expansion: Successful penetration into white spaces and secondary cities.
• Business Development: Securing new partnerships and incremental revenue growth.
• Event Execution: Success of local events and festive campaigns in driving sales and brand engagement.

• 5+ years of experience in trade marketing, sales, business development, or demand planning within the FMCG industry.
• Proven track record in managing principal relationships and planning effective trade activities.
• Experience in demand forecasting and collaboration with supply chain or planning teams.

• Bachelor’s degree in Marketing, Business Administration.

• Strong communication and relationship-building skills for managing principals and stakeholders.
• Proficiency in demand forecasting and inventory planning tools.
• Strategic thinking and project management expertise for executing trade campaigns and events.
• Analytical skills for monitoring performance and refining strategies.
• Entrepreneurial mindset with a results-driven focus.