Business Development Manager

About the Company:

Founded in the US (Seattle) in 1995 by Paula Begoun, Paula’s Choice Skincare is a global skincare brand that has empowered consumers for nearly 30 years. Our mission is to provide people around the world with science-backed skincare solutions through education and transparency. We question ingredients, follow the facts, and always advocate for our customers - because we believe Beauty Begins with Truth.

About the Region:

Our Southeast Asian headquarters is located in Singapore, and currently manages Singapore, Malaysia, Indonesia, Thailand, Philippines and India. Our sales channels include our own DTC platform, e-marketplaces such as Lazada, Shopee, Amazon, and Zalora, as well as an offline presence in Unity Pharmacies and Sephora stores.

About Our Culture:

We are an entrepreneurial and fast-growing team that embraces change and values inclusivity and open feedback. Our creative and collaborative environment is driven by purpose and results, offering every team member the opportunity to contribute meaningfully to the brand's success.

Paula’s Choice is also committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.

Business Development Manager Malaysia

As a Business Development Manager, you will be our anchor to establish our foothold and expand in Malaysia.

You will lead, identify, develop, and ensure excellent implementation of our Retail, commercial and PR plans across Malaysia.

This position will work closely with the SEA HUB to oversee the development and management of our Retail channels (e.g. Sephora) to establish excellent PR relations with the Media and Community and develop and build other business opportunities.

You will report directly to the GM SEA based in Singapore.

What will you be doing?

• Looking out for new opportunities and parties to establish, develop, and maintain Retail and wholesale collaborations within the Malaysian market.
• Partner with SEA marketing teams to develop and deliver Retail initiatives, lead ongoing management and optimization of marketing channels, including pre-campaign analysis and planning, campaign management, testing, post-campaign strategy and recommendations for future and continuous optimization.
• Provide input for the marketing strategy for Malaysia market. Help to translate this to tactical plans and execute this.
• Have a strong Commercial mindset to develop Go-to-market models for different Retail and wholesale channel partnerships across Malaysia.
• Actively contact and network to gain and maintain high quality partnerships to build awareness and build our presence in Malaysia.
• Responsible for local PR, social and influencer planning and execution including owning the local PR agency relationship and all associated activities.
• Serve as an architect of best-in-class campaigns and other initiatives across different offline channels.
• Liaise closely with the Education team to elevate the brand’s standing in Retail- to be the most trusted skincare expert.
• Initiate and execute B2B (Business to Business) activities- specifically looking at new avenues of growth- be it through building a healthy collaborations, or extending our footprint across different wholesale channels.
• Jointly own the country P&L with the GM-SEA and regularly drive commercial optimization to improve upon it.
• Responsible for achieving financial targets and provide corresponding business analysis (weekly, monthly and quarterly).
• Creative thinking to continuously optimize and be ROI obsessed.
• Occasionally translate text – copy and content- from English to Bahasa Melayu.
• You will be our eyes and ears in the Malaysia market. Always up to date with the latest novities. Know what is trending and what is where we should invest.

What will you bring:

• Bachelor level education, within Marketing, Communication or related field.
• Minimal 5-7 Years of experience in a comparable Commercial role.
• Retail/Offline channel experience is a must.
• Experience within beauty/skincare is not required, but a plus.
• Commercial and analytical mindset.
• Effective communication skills as this role will require a lot of cross functional working across markets.
• Experience within a Direct-to-Consumer environment or working experience within a consumer brand can be a plus.
• Result oriented, constantly looking for optimization and new opportunities.
• Team player. Able to convince and activate others to accomplish the required results.
• Eager to learn and drive to always be up to date within your discipline.
• Open mindedness, flexible and agile way of thinking/working.
• Excellent knowledge of Bahasa Melayu and English language, verbal as well as in writing.

Our culture is the result of our behaviors, our personal commitments, our willingness to collaborate, listen and learn. If you recognize yourself in our values, you will feel at home at Paula’s Choice:

Each of us is powerful on our own, but together we are unstoppable.

Build Trust: We set the standard for skincare, transparency, and shared knowledge.

Be Bold: We lead through innovation and disrupting the status quo.

Act with Kindness: We operate out of respect and care for our customers, our colleagues, and the planet.

Create Community: We build a welcoming and inclusive community with a culture of growth and empowerment.

Do you recognise yourself in the description above and do you enjoy working in a dynamic and informal work environment? Then we’d love to get to know you and hopefully welcome you to join our enthusiastic team soon (yes we move fast, also in our recruitment!). We look forward to receiving your Curriculum Vitae. Only shortlisted candidates will be contacted.

If you would like further information about this vacancy please contact Radhika Jain, HR Director SEA via radhika.jain@paulaschoice.sg.