Business Analyst

The Business Analyst will be responsible for analyzing business processes, identifying areas for improvement, and developing strategies to enhance efficiency and productivity. The ideal candidate will possess strong analytical skills, excellent communication abilities, and a deep understanding of business operations in the digital industry.

Position Title

Senior Executive, Digital Product – Web

Report To

Manager, Digital Platforms

Position Summary

The Business Analyst will be responsible for analyzing business processes, identifying areas for improvement, and developing strategies to enhance efficiency and productivity. The ideal candidate will possess strong analytical skills, excellent communication abilities, and a deep understanding of business operations in the digital industry.

Key Accountability

1. Product Development and Management:
   1. Requirements Gathering and Analysis: Work closely with the business unit to understand business objectives and document detailed requirements for web applications/features.
   2. Stakeholder Collaboration and Engagement: Maintain effective communication with the business unit, designer, developer, QA, and scrum master to ensure deliveries in a tight deadline. Liaise between stakeholders and the development team to ensure a good understanding of the requirements, obstacles, limitations, and customer needs.
   3. Documentation: Create detailed BRD (business requirement documents) and manage user stories. Refine requirements throughout the project sprint with the business unit. Prepare project milestones and timelines to achieve project implementation on time.
   4. Collaboration with QA: Collaborate with QA to ensure full understanding of the new feature or product in order to deliver proper test cases. Provide necessary documentation or presentation to the QA team for a successful sign-off.
   5. Project Planning: Assist product owners in defining project scope, goals, risk analysis, and deliverables. Help to clarify project scope and requirements when required.
   6. Customer Satisfaction: Engage with the business unit to gather feedback and ensure satisfaction with the delivered solution. Monitor customer behavior via various online tools for enhancement planning.
   7. Regulatory Compliance: Ensure the solutions/features comply with industry standards and regulations.

Qualification & Working Experience

• Minimum diploma/degree in computer science/IT or equivalent with 1-3 years of working experience.

Area of Experience

• Web, Digital, and coding knowledge; experience in AEM or CMS is preferred.

Personality Traits

• Strong analytical acumen.
• Time management skills.
• You enjoy translating client business needs into website capabilities and ensuring that customers are adept at using those features.
• You are a big-picture thinker who knows how to bring improvement to complex systems.
• Understanding of the bridge between designer and developer.
• Ability to effectively bridge the gap between the business unit and customer.
• Hands-on knowledge of report and dashboard development using Adobe Analytics, Power BI, or a similar data visualization tool.
• Good communication skills in both verbal and written forms.
• You understand the concept of digital and find no issue working at midnight or anytime when required, as digital products are 24 hours.