Business Account Specialist (Region Melaka)

Job Responsibilities

• Accountable for driving growth in total deposits at the branch level, focusing on both Consumer CASA (Current Account Savings Account) and Commercial Current Account growth.
• Track key metrics such as CFS Total Deposit Growth and CFS Total Deposit Net Interest Margin (NIM) to assess financial health and profitability.
• Responsible for driving deposits at branches, ensuring smooth fulfillment and support for both consumer and non-borrowing CBD clients, while actively working to increase the penetration rate of cross-selling opportunities.
• Collaborate closely with Relationship Managers (RMD I and RMD II) to enhance service delivery and client engagement.
• Actively promote new merchant signups for card services and enhance digital penetration through initiatives like Monthly Active Users (MAE) and Monthly Transactions per User (M2E).
• Implement salary crediting programs for individual and corporate clients, including Work+ Company NOC and Work+ Individual NOC, to improve customer engagement and account utilization.
• Focus on acquiring new-to-bank (NTB) customers, particularly in the consumer segment, to expand the customer base and increase deposits.

Requirements

• Previous experience in deposit management or business banking.
• Proven ability to support client acquisition and retention initiatives.
• Strong collaborative and communication skills to work effectively with internal teams and clients.
• Proficiency in managing business accounts and identifying cross-selling opportunities.
• Understanding of deposit products and business client needs.
• Familiarity with banking regulations and compliance standards.
• Customer-focused with a proactive approach to problem-solving.
• Detail-oriented and capable of managing multiple priorities effectively.