Broadband Product Marketing (VAS)

Closing Date : 30/04/2025

Broadband Product Marketing (VAS)

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let’s start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!

• Awarded For

1. Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
2. Bronze Winner in Cross-Generational Workforce Engagement (2024)
3. Gold Winner for Excellence in Workplace Culture (2021)

Job Summary

• To strategize, innovate develop and roll out new mobile products and services that will generate positive revenue and differentiate U mobile's service offerings from other service providers. Portfolio includes:

1. Business enabling products (USIM, vouchers, top up channels)
2. Insurance services
3. Loyalty platform and services
4. VAS products & services

The Day-To-Day Activities

• To strategize, identify, source and evaluate new products to meet market demand.
• Understand and identify the market needs based on market insights.
• Translating the analysis result into the conceptualization of new products & services.
• Benchmark with industry offerings and drive for differentiation and competitiveness.
• Develop products as per specifications and establish product policies and best practices.
• Lead development of user requirement definition and analysis activities, which include facilitating requirements gathering meetings, writing functional requirements, documenting details of user needs for developing new products/services.
• Develop detailed functional specifications that clearly define the business needs, benefits, and deliverables of a project based on user business requirements from product managers/owners.

• To project manage and lead the cross-functional team to roll out new products in a timely manner.
• Lead the product development of new products/services from concept, business casing, detailed specs, design, implementation, to RFS.
• Determine project, product or service feasibility, cost and time estimates and impact on current and proposed systems.
• Develop project plans and manage cross-functional resources to meet project deadlines.
• Involved in testing activities, which includes executing and running the test cases, documenting and submitting issues to the technical team for rectification.

• To ensure existing products/services are improved and optimized.
• Upon once service or product rollout, maintain product continuous improvement in processes to achieve better cost structures, better service and user experience.

About You

• BA in marketing, MBA
• At least 10 years direct experience in product marketing, preferably in telco environment.

What’s Next?
Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.