Brand Marketing Manager

We are looking for a well-versed leader in brand marketing and strategy to drive
transformation and manage end-to-end planning and execution of inspiring, distinctive and
market-leading Zalora Marketing activity ensuring our Zalora credentials are embedded
across all customer touchpoints in partnership with the creative teams.

Key Responsibilities

• Ensure all Zalora proposition is at the heart of all brand/product/category marketing acting as the Zalora brand guardian across all customer touchpoints
• Shape and deliver seasonal insights driven brands communication on time to meet cross functional objective in partnership with Marketing Ops
• Lead inspiring, insight-led concept briefs and support the channel briefing process through Brand Creative team to land impactful on-brand Zalora activity across the customer-journey
• Work closely with the customer insight and performance team to deliver and measure activity using data and analytics to inform all briefs and track results
• Ability to create, implement and measure the success of a comprehensive marketing strategy
• Coordinate regular reviews to optimize future activity in partnership with Marketing Ops monthly budget management for brand media and partnership activity
• Monitor and track the competitor and broader retail landscape. Additionally undertake competitor reviews to ensure we remain ahead of our competitors
• Manage the existing IPs and events and launch more digital led initiatives to keep the brand awareness always on

• Has more than 7 years of experience in brand marketing
• Highly resourceful and can mobilize various factions within a large company to deliver campaigns at record times with tremendous success
• Deep understanding of performance and quick adapter to systems issues from both internal and external partners
• Ability to manage multiple projects at any given time, and highly adaptable to rapid change and turnaround solutions and time
• Meticulous planner
• Familiar with E-commerce landscape and super apps
• Manage all communication from strategic briefing input to rollouts to ensure marketing messages are leveraged on all Zalora (and beyond) assets to achieve the best performance objectives