Brand Manager (Service Pillar)

Nestle Brand Manager (Service Pillar) in Petaling Jaya, Malaysia

Position Snapshot

Type of contract: Permanent

4+ Years Experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals but also as people.

We are looking for a Brand Manager to efficiently manage MAGGI Service Pillar activities such as CNY, Raya, Gawai & Kaamatan, MAGGI Sah Malaysia, which aligns with MAGGI one brand communication strategy, in order to gain competitive advantage, maximize investment in service pillar communication across multiple food categories, and build a unique and long-term relationship with consumers.

A day in the life of a Brand Manager…

1. Drive Sustainability narrative and initiatives for the total MAGGI brand.
2. Drive MAGGI brand PR strategy and initiatives with all the key brand pillars such as Balanced Meal, MSSCC, Chilli Farms, Sustainability, and MAGGI Sah Malaysia. Mainly to promote relevant consumer experience to drive MAGGI business. Ensure effective implementation of corporate MAGGI communication activities.
3. Work closely with PR Agency to build relevance and improve brand equity for the MAGGI brand.
4. Monitor the impact of service pillar activities to strengthen brand equity (measure against brand health tracking objectives).
5. Fully accountable for marketing budget management for MAGGI initiatives based on agreed service pillar plan during ARA/ ICP development.
6. Responsible for developing Service Pillar marketing communication plan for the MAGGI brand aligned with the MAGGI 1 brand/category/product strategy. Bring to life service pillar dimension at corporate and brand/product level in coordination with the Brand Marketing team.
7. Accountable for creating engaging brand experiences by bringing to life the brand’s Big Idea across agreed service pillar touchpoints – Corporate cooking events, Masak-masak studio, Digital activation, Recipe Development.
8. Responsible for monitoring and analyzing the impact of service pillar activities in delivering brand building objectives.
9. Responsible for ensuring adherence to all company principles and policies.

What will make you successful

1. Bachelor's Degree in Business/Marketing/Economics or equivalent.
2. Marketing & Sales, Customer Service, Product Knowledge, internal processes.
3. At least 4 years of experience in marketing/communication in any fields.