Brand Manager, Malaysia and Vietnam

Join the World's #1 Sports Nutrition brand!

Glanbia Performance Nutrition’s purpose is to inspire people everywhere to achieve their performance goals! We are the world’s leading premium sports nutrition company with Optimum Nutrition, Isopure, SlimFast, BSN, Amazing Grass, and Nutramino among the brands in the portfolio today. We have ambitious plans for the future, and as a values-led organisation, we’re focused on driving sustainable business performance the right way.

Principal Accountabilities

Marketing Strategy

• Drive brand activities including the day-to-day management of Creative, Influencers, Media, and Trade Marketing to ensure the highest standard of communication and timely execution across multiple platforms in line with the brand plan and brand guidelines.
• Execute consumer marketing launch plans for assigned projects on product innovations, product re-launches, or category thematic campaigns in a timely and accurate manner.
• Lead the gym sampling and integration program and execution with the support of KOL & Influencer Specialist.
• Work on the launch of globally led NPD initiatives as identified e.g. New Flavour Launches.
• Collaborate with the Country Manager to craft a 3-year longer-term brand marketing strategy.

Media & Communication Plan

• Work closely with the Digital Agency and KOL & Sports Community Specialist to collaborate on the creation of branded creative, including paid and organic content.
• Coordinate with the Digital Agency for scheduling organic content across various digital platforms where required.
• Follow up on the execution plan of A&P spend for product’s ATL & BTL communication, working with Media Agency to ensure timeliness.
• Manage day-to-day relationships with agencies to deliver activity on time and on budget, writing relevant and compelling media briefs.
• Act as the point of contact for the cross-functional team on providing information, planning, and task segregation for the campaigns.
• Manage external agencies/business partners to meet the campaign deliverables.

Brand Image & Brand Standard

• Ensure brand guidelines are executed without errors for all internal and external product brand communications.

Finance & Budgeting

• Track and monitor A&P spending, recommend product pricing analysis, and assist in budget planning and reviews.
• Manage marketing budgets within agreed targets and align with customer advertising activities.

Market Research

• Execute and add value to research projects planned in support of the line manager.
• Analyze market and conduct consumer research to better understand sales trends and consumer needs in conjunction with the insights team.

Team Management

• Work positively and maturely with the cross-functional team to deliver business objectives.
• Take initiative to own career development plans.
• Courageously give and seek feedback from line manager and colleagues.

Others

• Update the Direct Line Manager on the status of the principal accountabilities based on internal and external information: market research for brand image, usage, and market share.
• Demonstrate effective communication within the cross-function (with Sales team, Regulatory, Supply Chain, Regional Marketing, Finance) to ensure the highest business result achieved.
• Complete standard monthly reporting templates as required by category assigned in a timely and data-accurate manner.
• Be responsible for the safe-keeping and updating of product artworks (hardcopy & softcopy).

Skills, Know How and Experience

• Degree holder in Business/Marketing/Management/Finance/Economics/Commerce.
• At least 6-7 years of Consumer Brand Marketing experience within a similar capacity in an MNC FMCG environment preferred (Sports Category/Sports Nutrition/Fitness Industry a plus).
• High fluency and comprehension (Oral & Written) in English – Plus point: Chinese and Malay languages.
• Proficient in Microsoft Excel & PowerPoint.
• Self-initiator with a high level of self-accountability.
• Effective planning, time management, presentation, negotiation, communication, and project management skills.
• Persuasive and effective communication across functions.
• Strong problem-solving skills with an analytical mindset.
• Entrepreneurial mindset with a high sense of urgency and ability to thrive under pressure.
• Positively motivated with a can-do attitude.
• High awareness and passion for today’s trends and news.

Where and How You Will Work

The opportunity will be based in our office located in Petaling Jaya with hybrid working arrangements available through our Smart working model, which allows you a greater choice in how you work and live, giving you a better work-life balance.

What We Would Like to Offer You!

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.

At Glanbia, we celebrate diversity, knowing that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates and will give your application consideration without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Our culture celebrates individuality, knowing that together we are more.