Brand Manager - Ice Cream

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Job Title: Brand Manager - Ice Cream
Location: Malaysia

About Ice Cream

Ice Cream houses have some of the most iconic brands in the world – Magnum, Wall’s, and Ben & Jerry’s. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The Ice Cream brand creates happier moments within the communities where we operate and continually innovate to bring ice creams that excite.

Who we are looking for

We are looking for a driven, proactive, creative and resourceful Brand Manager who will help us achieve strong growth momentum in the region. The successful candidate will be responsible for building stronger purpose-driven brand equity for our brands (“Happy People, Happy Planet”), driving brand power, innovation, branding, communication, performance tracking, and ensuring excellent consumer experience across the full funnel while partnering with markets for strategy deployment.

The Purpose of Role:

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We're looking for a Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing channels.

Using breakthrough thinking and understanding of category, consumer, brand, and customer to create a clear and ambitious growth vision and strategy for the assigned portfolio. This role is of high strategic importance for the assigned portfolio. You’ll be part of the local marketing team working across a range of varied and exciting brand projects, from national advertising campaigns to building a standout brand experience across direct-to-consumer channels.

Key Responsibilities:

1. Lead the development of the Integrated Business Plan of the assigned brand portfolio.
2. Lead a multi-functional team to implement plans in the marketplace and monitor performance.
3. Lead in budget planning, innovations, activation, advertising, and promotion for the deployment of a Brand Marketing Plan OTIF.
4. Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.
5. Conduct ongoing analysis and review of consumer, category, channel/customer, and competitive information to assess brand performance and identify growth opportunities.
6. Build productive relationships with customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain.
7. Support the creation of the National Category Building Plan based on local market realities.
8. Provide input to volume forecasting, financial updates, and monitor key indicators and drivers of brand performance (6Ps).
9. Involve in launch management, building launch plans, customer sell-in, and legal and regulatory issues.
10. Manage the assigned brand’s new product launch assessment and deployment in the local market.

Key Stakeholders:

Internal: Global Brand custodians, Local and Global Cross-functional teams (Trade Marketing, Supply Chain, Finance, Customer Development/Sales, Regulatory & Legal, R&D, Regional Innovation), Local marketing expert team (Market Research, Digital, Media, etc).

External: Customers, Creative, Media, PR and Digital agencies, Tech Partners.

Travel: No travel is required.

What You’ll Need to Succeed:

1. Bachelor’s Degree in Marketing or equivalent.
2. Minimum 5 years experience in brand/product management/marketing, preferably in the consumer goods industry.
3. Marketing leadership experience.
4. Proven track record of delivering topline and marketing KPIs.
5. Experience in leading a cross-functional leadership team.
6. Experience in managing agencies and digital channels.
7. Proven experience in developing and implementing effective and integrated brand plans.
8. Strong understanding of consumer needs and future trends.
9. Excellent communication channel management skills.
10. Proficient in project and budget management.
11. Knowledgeable in end-to-end marketing management.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements, and we will contact you if shortlisted.

About Unilever:

Be part of the world’s most successful, purpose-led business. Work with brands that improve the lives of our consumers and the communities around us. We promote innovation to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our leaders and colleagues provide mentorship and inspiration, so you can be at your best.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. As you work to make a real impact on the business and the world, we will help you become a better you.

Unilever is committed to equity, inclusion, and diversity to drive our business results and create a better future for our diverse employees and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.