Brand Manager

Position Snapshot

Location: Petaling Jaya, Selangor, MY

Company: Nestlé Malaysia

Type of contract: Permanent

6+ Years Experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals but also as people.

We are looking for a Brand Manager to delight target consumers, build a strong brand, and generate strong brand building results.

A day in the life of a Brand Manager…

1. Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
2. Activates Brand Essence.
3. Manages 60/40+ basket, packaging, NHW dashboard, services, and CSV related to her/his brand.
4. Develops and updates consumer portrait, understands in-store environment, contributes to category strategy, defines desired relative price, provides recommendations to pricing and promotional strategy, proposes SKUs for key channels and key customers.
5. Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
6. Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks and monitors the performance, health, and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
7. Contributes to the development of OBIs and Big Ideas, engagement strategies, and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.

What Will Make You Successful

1. Bachelor Degree in any related discipline
2. Minimum 5 years experience in marketing or brand experience
3. 2 years in other function ideally in Sales or equivalent FMCG
4. Experience working in eBusiness is a plus.