Brand Executive

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WediaLab
Kuala Lumpur
MYR 30,000 - 60,000
Be among the first applicants.
Yesterday
Job description
Job Description

  • Focus on acquiring, converting, and retaining members.
  • Handle promotional activities, operations, and campaign/website maintenance.
  • Plan and monitor campaign spending against allocated budgets, ensuring target achievement and accurate records.
  • Manage and oversee contests, giveaways, and related aspects within assigned projects/campaigns.
  • Create, write, and proofread content for campaigns/websites.
  • Collaborate with advertising or media experts to enhance campaign/website performance.
  • Conduct market research and competitor analysis to track industry trends.
  • Analyse member data for reporting and improve marketing effectiveness.
  • Assist in overseeing the digital marketing department, including the marketing database, incoming emails, and display advertising campaigns.

Job Requirements

  • Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Postgraduate Diploma/Professional Degree in Marketing, Mass Communication, or Advertising/Media.
  • At least 2 years of working experience in strategising and optimising paid media strategies across platforms like Facebook/Instagram, AdWords, YouTube, and third-party ad platform.
  • Background in marketing agency, e-commerce, ideally health supplements, beauty products, financial products in SEA market.
  • Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous.
  • Strong communication and interpersonal skills.
  • Possesses commercial awareness and sensitive to numbers.
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