Brand Executive

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Brand Executive is responsible for supporting the planning, implementation, and evaluation of approved marketing activities.

Working Location: Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)

You will play an important role to:

1) Brand Activities

• Support in recommendation and implementation of strategic and tactical brand initiatives.
• Sampling at relevant touch points e.g. in-store, on-ground, online, etc.
• Work closely with external agencies, Sales & Product Consultant team on sampling activities plan inclusive of planning on stock requirement, target outlets/ locations, delivery.
• Work with agencies to develop sampling tools, communication materials to support the sampling activities.
• Follow through with Fulfillment agency on delivery of sample requests.
• Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery
• Prepare briefing documents to advertising agency on the key message to be portrayed.
• Follow through the process of developing the artwork to final stage, including obtaining the best quotation for printing.
• Work closely with sales on the quantities and outlet allocations.
• Arrange for delivery and installation.
• In-store activation / Consumer Engagement activities e.g. roadshows & events.
• Work closely with Sales & Customer Marketing on the right channels and outlets selection, consumer recruitment to ensure efficient execution.
• Work with agency to develop communication materials to support the activities.
• Work with premium suppliers to develop the right gifts to support the activities.
• Evaluate the effectiveness of the brand activities (post-mortem).
• Support tactical Sales request e.g. press ad visuals, ad hoc sample, bundling request, etc.
• Prepare communication deck, ensure proper communications and execution via inter-departmental liaison.

2) Digital Plan

• Provide ideas and input into the 360 digital plan during annual business plan.
• Assist in the development and execution of digital plan which involves touchpoints such as paid media, social network, mobile, website, and internet.
• Work and follow up closely with internal and external agencies in the execution of consumer engagement campaigns on digital platforms including Social Media & Mobile touchpoints.
• Work closely with agency to manage communication & Facebook engagement activities.
• Work closely with fulfilment agency to manage delivery of Facebook contest prizes and sample requests.
• Work closely with digital agency & Consumer Care to manage and respond to customer enquiries on Facebook.
• Work closely with agencies to drive post evaluation of results and learnings of digital projects.
• Work with agency to update website to communicate marketing activities.

3) Above-the-Line (ATL) Activities

• Assist in the development and implementation of ATL activities.
• Involve in agency briefing and meetings.
• Follow-up and coordinate on production materials requirement.

4) Advertising & Promotion (A&P) Budget

• Monitor and manage marketing activities to be spent within the allocated A&P budget.

5) Competitor Analysis

• Monitor, review, and analyze competitor activities such as pricing, communication, and launch/relaunch.

6) Reporting

• Monitor and update marketing activities.
• Analyze and update monthly management reports on competitors.

To be successful in this role, you will need to have:

• Bachelor’s Degree in Business, Marketing, Economics, Psychology or related field
• At least 1 year working experience in brand management
• Preferably with exposure in the FMCG industry
• Good knowledge of digital & social platforms
• Basic research knowledge with Kantar / Ipsos / Nielsen
• Effective written and verbal communication skills
• Intermediate skill in Microsoft Word, Excel, and PowerPoint
• Ability to work in a fast-moving working environment with tight timelines
• Result oriented, mature, tactful, and committed with a high degree of drive and integrity
• Ability to work closely with cross-functional departments

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Brand Executive?
• How much notice are you required to give your current employer?

Founded in 1985, Vinda is committed to the philosophy of “Healthy Lifestyle Starts with Vinda” and has striven to provide high-quality hygiene products and services. Today, Vinda runs four core business segments, namely Tissue, Incontinence Care, Feminine Care, and Baby Care under ten key brands.

Vinda aims to become a leading hygiene company in Asia. In 2014, Vinda integrated SCA’s businesses in mainland China, Hong Kong, and Macau. In 2016, Vinda incorporated SCA’s business in Malaysia, Taiwan, and South Korea into Vinda, marking a milestone for expanding to the Asia market.

Vinda went public on the main board of the stock exchange of Hong Kong in 2007 (stock code: 3331). In 2015, Vinda was selected as the Hang Seng HK MidCap Index Constituent Stock. In 2017, Vinda was selected as a constituent of the Hang Seng Corporate Sustainability Benchmark Index.

Vinda's core principles are Sustainability, Innovation, and Professionalism & Integrity!