Brand & Communications Manager

About us

Excelerate is a skills transformation organisation that equips workforces with future skills. We learn organisations’ and individuals’ future skills needs, design learning solutions covering a breadth and depth of skills, and deliver transformational learning experiences.

We believe skills are vital to thriving in an evolving workplace landscape. ~500 organisations are powered by technology talent trained by Excelerate in data, coding, design, cybersecurity, telecommunications, product management, and other skills. We have also helped ~5,000 individuals upskill and reskill to remain relevant in the future economy.

We partner with leading global talent development organisations to deliver industry-recognised learning programmes. Collectively, our partners have trained and certified 700,000+ individuals in 20,000+ organisations globally.

About the role

We are seeking a creative and strategic Brand & Communications Manager to join our team and drive the development and execution of our brand identity and communication strategies. The ideal candidate will have a passion for storytelling, a keen eye for design, and a deep understanding of digital marketing channels. They will play a pivotal role in shaping our brand narrative, enhancing brand awareness, and fostering meaningful connections with our target audience.

Your key responsibilities

• Develop and execute comprehensive brand and communication strategies that align with the company's objectives and target audience
• Lead the development and maintenance of the brand identity, including brand guidelines, messaging frameworks, and visual assets
• Manage all aspects of external communications, including press releases, media relations, and public relations initiatives
• Develop and curate a comprehensive calendar of brand activation and outreach initiatives
• Create compelling content for various channels, including website, social media, email newsletters, and marketing collateral
• Collaborate with cross-functional teams to ensure brand consistency across all touchpoints and initiatives
• Monitor and analyse market trends, competitive landscape, and consumer behaviour to identify opportunities and optimise strategies
• Build and nurture relationships with key stakeholders, including media partners, influencers, and industry organisations
• Plan and oversee the execution of brand campaigns, thought leaderships, and events to promote brand awareness and engagement
• Track and report on key performance metrics, providing insights and recommendations for continuous improvement

The ideal candidate

• Holds a Bachelor's Degree in Marketing, Communications, or related field
• Proven experience in brand building and management, communications, or marketing roles, preferably in education or technology industry
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans
• Excellent written and verbal communication skills, with a talent for storytelling and crafting compelling narratives
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems
• Knowledge of SEO, SEM, and other digital marketing techniques is desirable
• Experience with data analysis and reporting tools (e.g., Google Analytics, HubSpot) preferred
• Creative flair and a passion for design, with proficiency in graphic design software would be a plus
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams
• Self-starter, creative, digitally savvy and works well in a start-up culture