Brand and Campaign Manager

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CP Manufacturing Sdn Bhd
Kapar
MYR 100,000 - 150,000
Be among the first applicants.
5 days ago
Job description

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We are a leading agricultural company specializing in pesticides, with a strong focus on herbicides. Our mission is to deliver top-quality products and personalized solutions to our partners. As we grow, we aim to reinforce our corporate brand, emphasizing our core values, exceptional product quality and unmatched customer service.

Job Summary

We are seeking an experienced Brand and Campaign Manager to lead and manage our marketing campaigns, strengthen our corporate brand identity and drive customer engagement in the B2B agricultural and chemical sectors. The ideal candidate will have a proven track record in brand management and campaign execution, specifically in agricultural or chemical industries and possess a deep understanding of the unique dynamics of B2B business models.

Key Responsibilities

  1. Brand Management
    • Develop and execute strategies to enhance the corporate brand and market presence.
    • Align branding efforts with the company's core values and business objectives.
    • Identify opportunities to differentiate our brand in the agricultural and chemical sectors.
    • Maintain brand consistency across all marketing channels and materials.
  2. Campaign Development and Management
    • Design and implement exclusive sales campaigns targeting key partners and clients.
    • Conduct market research to identify trends, customer needs and competitor insights.
    • Collaborate with sales and product teams to align campaigns with sales objectives.
    • Monitor campaign performance metrics and adjust strategies to maximize effectiveness.
  3. Stakeholder Engagement
    • Build and maintain strong relationships with key partners and stakeholders.
    • Develop communication strategies to emphasize product quality, service excellence and personalized solutions.
    • Serve as a brand ambassador at industry events, trade shows and partner meetings.
  4. Content and Collateral Development
    • Oversee the creation of marketing materials, including brochures, presentations and digital content.
    • Ensure messaging resonates with target audiences and highlights the company’s strengths.
  5. Budget and Resource Management
    • Manage budgets for branding and campaign activities, ensuring optimal allocation of resources.
    • Negotiate with vendors and service providers for marketing and advertising needs.

Key Qualifications

  1. Experience: 5-10 years in brand management, campaign execution, or a related role, preferably in the agricultural or chemical sectors.
  2. Industry Knowledge: Strong understanding of B2B business models, with a background in agriculture or chemicals.
  3. Education: A degree in Marketing, Business Administration, Agriculture, or a related field.
  4. Skills:
    • Proven expertise in developing and managing marketing campaigns.
    • Excellent communication and interpersonal skills.
    • Strong analytical skills to evaluate campaign performance and ROI.
    • Proficiency in digital marketing tools and platforms.
  5. Personal Attributes:
    • Creative and strategic thinker.
    • Results-oriented with a focus on delivering measurable outcomes.
    • Championship Team player with the ability to collaborate across departments.

Why Join Us?

  • Opportunity to shape the future of a leading agricultural brand.
  • Work in a dynamic, innovative and growth-focused environment.
  • Engage with industry leaders and make a meaningful impact in the agricultural sector.
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