Behavioural Scientist

EMEA, Remote

Credable is transforming financial services in emerging markets with its best-in-class Digital Banking Platform. We help partners launch financial products by embedding them into digital channels their customers already use.

The result is a win-win-win for partners, customers, and Credable. Having deployed across multiple markets in Africa, we’ve proven our platform meets a critical need and is driving us toward our core objectives:

• Democratizing financial services by reaching over 500 million people
• Becoming the most trusted source of data in emerging markets

The Role

We are looking for a highly analytical and research-driven Behavioural Scientist to lead the exploration of customer behaviour, decision-making patterns, and psychological responses to messaging, content, and product interactions.

This role sits at the intersection of psychology, data science, and behavioural economics, applying both qualitative and quantitative methodologies to understand and influence customer engagement, product adoption, and response rates.

Key Responsibilities

• Conduct qualitative and quantitative research to analyse customer behaviour, engagement patterns, and decision-making processes
• Apply behavioural science principles and psychometric models to design experiments that test user responses to different messaging, content formats, and product interactions
• Develop and implement A/B tests, behavioural interventions, and nudging strategies to influence customer actions and improve engagement metrics
• Use statistical analysis, machine learning, and advanced modelling to assess and predict customer responses
• Collaborate with marketing, product, and UX teams to refine messaging, optimise content delivery, and improve user experience based on behavioural insights
• Leverage psychological theories and cognitive biases to enhance customer decision-making frameworks
• Evaluate and measure the impact of interventions using key behavioural and business performance metrics
• Create and maintain data-driven reports, dashboards, and behavioural insights presentations for stakeholders
• Stay up to date with the latest research in behavioural science, consumer psychology, and experimental design, applying best practices to real-world business challenges
• Work closely with data teams to integrate behavioural insights into predictive models and customer segmentation strategies

Person Specification

Required

• Strong background in behavioural science, psychology, or psychometrics, with a focus on customer behaviour analysis
• Proven experience conducting qualitative and quantitative research, including survey design, interviews, and focus groups
• Expertise in experimental design, A/B testing, and behavioural interventions to assess customer engagement and response rates
• Proficiency in statistical analysis and data modelling, using tools such as R, Python, or SQL
• Ability to apply cognitive psychology and behavioural economics principles to real-world business challenges
• Hands-on experience working with large datasets, drawing insights to inform strategic decisions
• Strong analytical and critical thinking skills, with the ability to translate behavioural data into actionable recommendations
• Experience collaborating with product, UX, marketing, and data teams to implement behavioural insights
• Excellent communication skills, with the ability to present complex findings in a clear and impactful manner

Preferred

• Advanced degree (Master’s or PhD) in Behavioural Science, Psychology, Cognitive Science, Data Science, or a related field.
• Experience working in fintech, e-commerce, or digital platforms, focusing on customer engagement and decision-making
• Familiarity with machine learning techniques and predictive analytics to model user behaviour
• Hands-on experience with behavioural data visualisation tools and dashboard creation
• Knowledge of neuropsychology, cognitive bias theory, or consumer psychology research methodologies
• Experience conducting cross-cultural behavioural research to understand global user behaviour differences
• Understanding of regulatory and ethical considerations in behavioural experimentation and psychometric assessments

We’re thrilled to have you join us as we reshape the financial landscape in emerging markets.

We believe in equal opportunities, we welcome applications from diverse backgrounds.