AVP, Strategic Communications

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Great Eastern

Kuala Lumpur

MYR 100,000 - 150,000

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Yesterday

Job description

Job Description - AVP, Strategic Communications (240001BU)

Job Number:

240001BU

Discover the GREAT in your career.

As a LIFE company, our customers are at the heart of all that we do. Being one of Asia’s leading insurers for over a century, we have built a long-lasting legacy of trust with our customers over many generations. At the foundation of this trust is Integrity, Initiative, and Involvement – from the way we treat every customer relationship with honesty and transparency, to our proactive approach of delivering the best possible solutions in both life and general insurance.

If you are looking to grow in an exciting career filled with opportunities and potential, we are seeking a professional to join our team as Assistant Vice President, Strategic Communications.

The Role:

Responsible for all Offline Branding activities such as billboards, newspaper advertisements, and branding of Great Eastern premises which include:

Conceptualize and design branding materials
Source and manage vendor relationships
Ensure quality control and oversee execution
Analyse and review the outcome for continuous improvement

Responsible for all Online Branding activities which include social media engagements, Search Engine Optimization (SEO), Affiliate Marketing, native ads, paid advertising, and influencer marketing:

Develop and analyse content, ensuring it resonates with target audiences
Manage social media accounts across all platforms
Conduct regular market, competitor, and trend analysis to refine strategies

Conceptualize and produce video scripts:

Supervise video shoots on-site
Monitor video editing for quality control
Oversee uploading of videos and ensure proper targeting and reach

Collaborate with GEGM and GETB for efficiency and economies of scale

As part of the leadership team, work with key stakeholders to proactively shape the organisation’s culture and conduct environment that is aligned to the organisation’s Core Values

Champion culture and conduct behavioral expectations within the Department/Division

Take accountability in considering business and regulatory compliance risks and take appropriate steps to mitigate the risks

Maintain awareness of industry trends on regulatory compliance, emerging threats, and technologies in order to understand the risk and better safeguard the company

Highlight any potential concerns/risks and proactively share best risk management practices

Other responsibilities as assigned

The Person:

Bachelor’s degree in Communications, Public Relations, Marketing, or a related field
Minimum 8-10 years of experience in corporate communications, public relations, or strategic communications, with at least 3-5 years in a managerial role
Strong leadership and team management skills
Excellent written and verbal communication skills, with the ability to create compelling content for various platforms
Strong understanding of media and digital communication channels
Strong problem-solving skills and attention to detail
Demonstrates alignment with the organisation’s core values through expected behaviours
High level of integrity, takes accountability for work, and has a good attitude towards teamwork
Takes initiative to improve the current state of things and is adaptable to embrace new changes.

Great Eastern Malaysia is committed to Equal Employment Opportunity, and all qualified applicants shall receive fair and equal consideration for employment.

Entity: Great Eastern Life Malaysia

Employment Type: Permanent