Associate Director, Media Planning

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United States

Associate Director, Media Planning

MYR 250,000 - 300,000

Associate Director – Planning

As Associate Planning Director, you will take the lead in developing the media and communications strategies for various brands. You will implement Mindshare’s communications planning process and will apply Mindshare’s proprietary tools, systems, and research data in effectively addressing the brand objectives and requirements.

3 best things about the job:

• Exposure to Mindshare’s best-in-class planning framework
• Opportunity to handle the country’s top companies/brands and work with a variety of people both from Mindshare’s local/regional/global teams, clients and agency partners.
• Being part of an organization that promotes excellence through mentoring and talent development programs while maintaining an environment of fun and camaraderie.

In 3 to 6 months, you should have established a clear understanding of the client’s business and the specific agency deliverables for the accounts assigned to you.

What your day job looks like at Mindshare:

An Associate Planning Director handles specific brands and performs the following tasks:

• Drives application of Mindshare’s internal systems and processes in the preparation of client requirements
• Leads the preparation & presentation of Annual Communications Plans and Reviews with minimal supervision
• Works with Planners in preparation of strategic communication response to business issues and challenges based on the client’s brief
• Recommends media platforms and investment level based on client’s objective and strategic directions
• Seeks, recommends, and evaluates media innovations and test initiatives to address business objectives and needs
• Identifies learnings and creates best practices for both the internal team and client
• Manages brand’s media budget (annual, monthly and per campaign budget)
• Leads in various client engagements and interactions
• Oversees the delivery of day to day requirements with minimal supervision
• Manages and ensures timely submission of accurate and complete reports and other brand deliverables
• Oversees internal reporting and internal processes specific to the accounts handled
• Works with internal specialist teams on the team’s campaign deliverables
• Leads and mentors team to help develop and improve their strategic thinking skills and operational discipline
• Supports the team in growth and development plans for the team

• Solid understanding of offline and online media
• Strong analytical and number skills
• Excellent communication and presentation skills
• Passion for learning and openness to new challenges
• Project management skills, good at multi-tasking and organization
• Strong communication and interpersonal skills
• Confidence and a can-do/positive attitude
• High level of accountability and integrity
• Graduate of a Business, Marketing or Research-related course: Business Administration/Management, Marketing Management, Advertising, Economics, Communication Research, Communication Arts, etc.
• At least 7 years of work experience with at least 1 year managing 1-2 junior staff in a media agency or marketing/advertising/research-related field