Associate, Digital Marketing

Job Description - Associate, Digital Marketing (200001TQ)

Job Number:

200001TQ

Discover the GREAT in your career.

As a LIFE company, our customers are at the heart of all that we do. Being one of Asia’s leading insurers for over a century, we have built a long-lasting legacy of trust with our customers over many generations. At the foundation of this trust is Integrity, Initiative, and Involvement – from the way we treat every customer relationship with honesty and transparency, to our proactive approach of delivering the best possible solutions in both life and general insurance.

Integrity, Initiative, and Involvement is what guides us. It is what makes us do the right thing, take the lead, and choose ‘we’ over ‘me’. Our mission is to make life great for our customers because we understand what matters most to them, and we know how to help them protect it.

If you are passionate about driving creative digital marketing campaigns to support the organisation’s business objectives, we are seeking an experienced professional to join our team as Associate, Digital Marketing.

The Role:

• Drive and implement brand, product, and event-based campaigns successfully via digital platforms.
• Ensure campaigns are monitored closely and meet all deadlines.
• Work closely with Media and Creative agencies to ensure timely execution/implementation of campaigns.
• Act as the Corporate Identity custodian for internal and external parties, ensuring branding materials are in compliance with the brand guidelines.
• Monitor and ensure all social content is scheduled and enquiries on social media are attended to within the stipulated timeline.
• Monitor and ensure all content on the corporate website and company intranet is updated.
• Liaise with stakeholders to maintain and update the corporate website.
• Develop and execute digital advertising campaigns for key products and brand campaigns.
• Develop always-on content for social media accounts.
• Manage SEM and SEO campaigns.
• Other responsibilities as assigned.

The Person:

• Ideally hold an Advanced Diploma/Degree in Business, Mass Communications, Digital Marketing or related disciplines.
• Minimum 3-5 years of working experience in managing multiple digital platforms with a proven track record in brand management and digital advertising/marketing, web analytics, consumer and communication research.
• Excellent written and verbal skills.
• Strong interpersonal and networking skills.
• Creative and innovative, with strong project management skills.
• Strong knowledge of brand management, PR best practices, as well as event management and crisis management/communications.
• Ability to communicate in Mandarin is an added advantage.

Great Eastern Malaysia is committed to Equal Employment Opportunity, and all qualified applicants shall receive fair and equal consideration for employment.