Associate, Brand Management and Digital Marketing

Job Description - Associate, Brand Management and Digital Marketing (210001DF)

Job Number:

210001DF

Discover the GREAT in your career.

As a LIFE company, our customers are at the heart of all that we do. Being one of Asia’s leading insurers for over a century, we have built a long-lasting legacy of trust with our customers over many generations. At the foundation of this trust is Integrity, Initiative, and Involvement – from the way we treat every customer relationship with honesty and transparency to our proactive approach of delivering the best possible solutions in both life and general insurance.

Integrity, Initiative, and Involvement is what guides us. It is what makes us do the right thing, take the lead, and choose ‘we’ over ‘me’. Our mission is to make life great for our customers because we understand what matters most to them, and we know how to help them protect it.

If you are looking to grow in an enriching career filled with opportunities and potential, we are seeking a professional to join our team as Associate, Brand Management & Digital Marketing.

The Role:

1. Assist in executing and implementing brand, product, and event-based campaigns via multiple platforms, ensuring campaigns are monitored closely and meet all deadlines.
2. Work closely with Media and Creative agencies to ensure timely execution/implementation of campaigns.
3. Assist in coordination and compiling information for Brand Health Tracking.
4. Act as the Corporate Identity custodian for internal and external parties, ensuring branding materials are in compliance with the brand guidelines.
5. Monitor and ensure all social content is scheduled and inquiries on social media are attended to within the stipulated timeline.
6. Monitor and ensure all content on the corporate website and company intranet is updated.
7. Develop and execute digital advertising campaigns for key products and brand campaigns.
8. Develop always-on content for social media accounts.
9. Support corporate communications tasks and corporate responsibility projects as assigned.
10. Take accountability in considering business and regulatory compliance risks and take appropriate steps to mitigate the risks.
11. Maintain awareness of industry trends on regulatory compliance, emerging threats, and technologies to understand the risk and better safeguard the company.
12. Highlight any potential concerns/risks and proactively share best risk management practices.

The Person:

1. Ideally hold an Advanced Diploma/Degree in Business, Mass Communications, Digital Marketing, or related disciplines.
2. Has at least 2-3 years of related working experience.
3. Excellent written and verbal skills.
4. Strong interpersonal and networking skills.
5. Creative and innovative, with good project management skills.
6. Good knowledge of brand management, PR best practices, as well as event management and crisis management/communications.
7. Ability to communicate in Mandarin is an added advantage.
8. High level of integrity, takes accountability for work, and has a good attitude towards teamwork.
9. Takes initiative to improve the current state of things and is adaptable to embrace new changes.

Entity: Great Eastern Life Malaysia

Employment Type: Permanent