Associate, Brand Management

Discover the GREAT in your career.

As a LIFE company, our customers are at the heart of all that we do. Being one of Asia’s leading insurers for over a century, we have built a long-lasting legacy of trust with our customers over many generations. At the foundation of this trust is Integrity, Initiative, and Involvement – from the way we treat every customer relationship with honesty and transparency, to our proactive approach of delivering the best possible solutions in both life and general insurance.

Integrity, Initiative, and Involvement is what guides us. It is what makes us do the right thing, take the lead, and choose ‘we’ over ‘me’. Our mission is to make life great for our customers because we understand what matters most to them, and we know how to help them protect it.

If you are looking to grow in an enriching career filled with opportunities and potential, we are seeking an experienced professional to join our team as an Associate with the Brand Management team.

Job Description:

• Manage and implement all local brand, product and event-based campaigns.
• Manage and implement all brand campaigns and initiatives from Group.
• Serve as the Corporate Identity custodian for internal and external parties.
• Manage OOH implementation & identify new sites.
• Manage and implement all brand sponsorships.
• Involve in Brand Health tracking management and take charge of awards & accolades submission.
• Accountable for considering business and regulatory compliance risks and taking appropriate steps to mitigate the risks.
• Maintain awareness of industry trends on regulatory compliance, emerging threats, and technologies to better safeguard the company.
• Highlight potential concerns/risks and proactively share best risk management practices.

The Person:

• Possess a Degree in Business / Mass Communication / Journalism / Public Relations / Brand or Event Management / Marketing or any related field(s).
• 1 to 2 years of working experience. Experience in the insurance/financial service industry is ideal.
• Experience in brand management with a focus on advertising, digital marketing, consumer & communication research.
• Excellent communication skills, both verbal and written.
• Creative and innovative with ideas.
• High level of integrity, accountability, and a good attitude towards teamwork.
• Takes initiative to improve current processes and is adaptable to embrace new changes.

Location: GELM HQ

Entity: Great Eastern Life Malaysia

Employment Type: Permanent

Great Eastern Malaysia is committed to Equal Employment Opportunity, and all qualified applicants shall receive fair and equal consideration for employment.