Associate, Brand Management

Job Description - Associate, Brand Management (240001BE)

Job Number:

240001BE

Discover the GREAT in your career.

As a LIFE company, our customers are at the heart of all that we do. Being one of Asia’s leading insurers for over a century, we have built a long-lasting legacy of trust with our customers over many generations. At the foundation of this trust is Integrity, Initiative, and Involvement – from the way we treat every customer relationship with honesty and transparency, to our proactive approach of delivering the best possible solutions in both life and general insurance.

Integrity, Initiative, and Involvement is what guides us. It is what makes us do the right thing, take the lead, and choose ‘we’ over ‘me’. Our mission is to make life great for our customers because we understand what matters most to them, and we know how to help them protect it.

If you are looking to grow in an enriching career filled with opportunities and potential, we are seeking an experienced professional to join our team as an Associate with the Brand Management team.

Job Description:

1. Manage and implement all local brand, product and event-based campaigns.
2. Manage and implement all brand campaigns and initiatives from Group.
3. Serve as the Corporate Identity custodian for internal and external parties.
4. Manage OOH implementation & identifying new sites.
5. Manage and implement all brand sponsorships.
6. Be involved in Brand Health tracking management as well as take charge of awards & accolades submission.
7. Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks.
8. Maintain awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company.
9. Highlight any potential concerns/risks and proactively share best risk management practices.

The Person:

1. Possess a Degree in Business / Mass Communication / Journalism / Public Relations / Brand or Event Management / Marketing or any related field(s).
2. 1 to 2 years of working experience. Experience in the insurance/financial service industry would be ideal.
3. Experience in brand management with a focus on advertising, digital marketing, consumer & communication research.
4. Excellent communication skills, both verbal and written.
5. Creative and innovative with ideas.
6. High level of integrity, takes accountability of work and has a good attitude towards teamwork.
7. Takes initiative to improve the current state of things and is adaptable to embrace new changes.

Location: GELM HQ

Entity: Great Eastern Life Malaysia

Employment Type: Permanent

To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.

About Great Eastern:

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.

The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.